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Valencian Community Welcomes Over 10 Million International Tourists in 2023

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In 2023, the Valencian Community welcomed over 10 million international tourists, marking a significant increase from the previous year. A noteworthy 20% of these visitors originated from France, overtaking the UK as the most significant source market. This shift exemplifies the changing dynamics in tourist source countries, emphasizing an increase in visitors from northern European nations such as the Netherlands and Nordic countries. Tourists’ average stay was 9.4 days, with a daily expenditure of €126.8, showcasing not only the region’s growing appeal but also a higher spending pattern compared to previous years.

Nuria Montes, the Consellera of Innovation, Industry, Commerce, and Tourism, highlighted the importance of these figures, attributing them to successful promotional strategies and an enhanced focus on gastronomy. The change underscores a dynamic international tourism landscape, with the Valencian Community adjusting its focus to cater to emerging market preferences and trends. The report also noted a rise in the preference for hotel accommodations and a significant use of the region’s airports. Furthermore, the data detailed a growing interest in gastronomic and nature-related activities among visitors, outlining a diversified tourism offer beyond the traditional sun and beach products.

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