Costa Blanca
Benidorm is leading the way in smart tourism in Europe

Benidorm is changing tourism in Europe by focussing on new ideas, being environmentally friendly, and showcasing their culture.
Benidorm has been named a leader in sustainable tourism by the European Commission for their creative methods that focus on being environmentally friendly, accessible to all, and enhancing local culture. Benidorm has been recognised as the European Green Pioneer of Smart Tourism
The Role of Data Intelligence in Changing Tourism
These acknowledgements are backed by data analysis tools from The Data Appeal Company and Mabrian, which are part of the Almawave Group. Their advanced tools have been crucial in studying tourism trends, visitor feelings, and sustainability measures, helping these places succeed in smart tourism projects.
Benidorm: A Example of Sustainable Tourism All Year Round
Benidorm started as a small fishing town and has changed into a well-known tourist spot thanks to smart city planning and eco-friendly tourism efforts. In 2015, the city was recognised as the world’s first Certified Smart Tourism Destination according to UN Standard 178501. Using Mabrian’s trip data, Benidorm has reached impressive goals:
Benidorm’s Climate Change Strategic Plan (PACC), started in 2021, aims to promote green energy, save water, and improve waste management. The city is 40% done with its plan and is a good example of climate resilience in the EU’s SCORE program for coastal areas.
Benidorm’s Climate Perception Index has improved to 90.2, which is a 7% increase over the past five years. This method helps set travellers’ hopes to match the real weather, making their visit more enjoyable.
Connecting Sustainability and Great Tourism
Benidorm has shown how smart policies and data use can transform tourism. Benidorm leads the way for others by including sustainability, accessibility, and cultural heritage in their tourism plans.
Benidorm aims to attract visitors all year with various activities and strong climate plans, focus on culture growth and dedication to being eco-friendly. It shows how innovation can change the way we move around the world.
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Pet Shop Boys to appear at Low Festival Benidorm

Pet Shop Boys are a very special addition as Low Festival celebrates its 15th anniversary in style. The lineup for this special edition, which will take place in Benidorm from July 25th to 27th, includes one of the greatest references to British synth pop.
With timeless hits like “West End Girls,” “It’s a Sin,” and “Always on My Mind,” the legendary British band, which was founded by Neil Tennant and Chris Lowe, has influenced generations. The Mahou Cinco Estrellas will now perform at the Low Festival with their distinctive staging and their most recent album, “Nevertheless,” which was released in 2024 and continues to showcase their ability to reinvent themselves and adapt to modern times without losing their essence, thanks to Vibra Mahou, the music platform that continues to promote five-star experiences around the best live music.
Pet Shop Boys’ entrance adds to an already opulent lineup that already features artists like Carolina Durante, Bomba Estéreo, Viva Suecia, and Empire of Sound. This edition is expected to be historic, offering participants a one-of-a-kind musical experience in the energetic city of Benidorm.
For the 15th anniversary, a luxurious
The Guinness Book of Records lists Neil Tennant and Chris Lowe, popularly known as the Pet Shop Boys, as the most successful duo in British music history. They have 44 UK Top 30 singles since joining Parlophone Records in 1985, including four Number One hits and 22 Top 10 records. They have established themselves as one of the most influential bands in pop music with 15 studio albums, all of which have made it to the UK Top 10 and international charts.
They have achieved a significant milestone in the entertainment sector with their creative approach to live performances. The Pet Shop Boys have developed a distinctive pop musical theatre style by working with well-known designers and artists including Sam Taylor-Wood, Zaha Hadid, and Derek Jarman. Their performances have been hailed by critics for their ability to blend high art and pop music.
Beginning in 2022, the Dreamworld: The Greatest Hits Live tour has been a huge success, garnering positive reviews for commemorating the band’s 40-year career. Pet Shop Boys’ performances at important international events, including as Glastonbury and Radio 2 Live in Hyde Park, demonstrate that their legacy endures and that they continue to set the bar for both music and art. Something that, from July 25th to 28th, we shall have the good fortune to experience in Benidorm.
An extremely limited edition
With Pet Shop Boys joining Empire of the Sun, Bomba Estéreo, The Kooks, Viva Suecia, Amaia, and Carolina Durante, among others, the lineup for the Low Festival is starting to take shape. names that are among the more than 65 performers who perform annually on the Guillermo Amor Sports City’s four stages.
The three most important summer days for all music enthusiasts are once again marked by the Benidorm festival on July 25th, 26th, and 27th.
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A man who defrauded his ex-partner of 8,700 euros arrested in Alicante

According to a statement from Police Headquarters, a 57-year-old man in the town of Alicante was arrested by National Police officers on suspicion of opening an account in his ex-partner’s name on a popular online e-commerce platform and making 8,700 euros in purchases without paying for them.
After a woman complained that she had been duped by a reputable online e-commerce platform after receiving many letters demanding payment for multiple orders that totalled over 8,700 euros, the inquiry got underway.
The victim said that because she had not made any purchases or registered for an account on the platform, she was unable to identify these orders as her own.
Investigators were able to identify the suspected fraudster—a man the victim had previously had a romantic relationship with—after examining all of the victim’s submitted papers and gathering a number of pertinent pieces of information.
According to the same sources, the agents’ investigations revealed that the suspect, who is of Spanish descent, created an account using his ex-partner’s personal information, provided false bank information, and designated his own house as the delivery address for the shipments.
All of the purchases would have been done by the same individual because the investigators were positive that the user and creator of the account on the popular platform was the subject of the inquiry. After being recognised, he was found and taken into custody on suspicion of fraud and document fabrication.
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Cheap OUIGO train tickets go on sale on Thursday

The business is offering tickets starting at €9 on March 6 for a summer trip between Madrid, Valladolid, and the Levante peninsula’s Valencia, Alicante, and Murcia, with stops at Elche, Cuenca, Albacete, and Segovia in between.
Tickets prices for high-speed travel start at €9 and are available on the OUIGO website https://www.ouigo.com/es/ and app. March 3, 2025, Madrid. OUIGO, the operator of high-speed trains, is aware that some possibilities are too good to pass up.
For this reason, it is starting to sell tickets for travel between June 30 and September 14 on its routes between Madrid, Valladolid, and its destinations in the Levante at just €9 on March 6 at 12:00 p.m.
Since it’s never been so simple to travel swiftly, comfortably, and affordably, these business destinations will be closer than ever this summer, allowing you to plan ahead for those ideal vacations with friends, family, or alone. Children under three years old travel free of charge, provided they are accompanied by an adult. From a tapas tour in Alicante to a sunset on Valencia’s Malvarrosa beach, to the ancient beauty of Murcia or the wine of Valladolid. OUIGO offers visitors three unique experiences this summer: the heritage of Castilian cities like Segovia, the Mediterranean spirit of the Levantine coast, and the customs of Albacete, Elche, and Cuenca.
The problem is that you can plan the trip today, so why wait until tomorrow? Nearer than before: High-speed connections between Madrid, Valladolid, Valencia, Alicante, and Murcia There will be 20 daily connections available to travellers, ensuring comfort and flexibility. Four trips will depart at 7:15 a.m., 11:15 a.m., 1:15 p.m., and 5:15 p.m. in each way between Madrid and Valencia, and at 7:27 a.m., 10:27 a.m., 5:28 p.m., and 8:27 p.m. in the other route. The train will leave Alicante at 2:00 pm and 6:00 pm, and passengers will have two trips between Madrid and Alicante, with a stop in Albacete, at 10:15 am and 8:15 pm. There will also be two additional routes between Madrid and Murcia that stop at Albacete and Elche. These routes will depart at 8:15 a.m. and 4:15 p.m. and return at 12:39 p.m. and 8:39 p.m. Lastly, a round-trip service has been added to the Valladolid-Valencia routes, which depart at 8:00 p.m. and return at 2:51 p.m. with stops in Cuenca, Madrid, and Segovia; the Valladolid-Alicante routes, which depart at 1:00 p.m. and return at 7:53 a.m., with stops in Segovia, Madrid, Cuenca, and Albacete.
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