On Wednesday, March 5th, the Danish Normal, one of the most well-known retail chains in Europe, will open a new store in the L’Aljub shopping centre in the city of Elche, Alicante.

With a presence in Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal, Spain, and soon Italy, where they will open their first two stores in Rome this March, this will be the thirty-first store in Spain, bringing the total to over 900 locations around Europe.

Three hundred gift bags will be distributed to the first customers to arrive at the new Normal store’s grand opening in Elche. Additionally, there will be an opportunity to play a lucky roulette game with rewards for every player, including a chance to win a 500 euro goods pallet.

Every week, 100 new goods are released.

Almir Terzic, Country Manager for Spain, stated, “We are excited to open our first store in Elche.” He also added, “At Normal, we make sure to provide our customers a great experience and we seek to inspire them with more than 100 new products every week.”

Retail sales of products at stores that carry a wide variety of products are one of the retail chain’s distinguishing features.

Thus, in addition to more “exotic” products like Pure&Care, Ivy Aïa, or The Hair Project, which are sold only in this chain, they also sell well-known brands like L’Oréal, Gillette, or Kinder.

The entire product line consists of almost 4,000 items in categories like beauty, skin and hair care, stationery, household goods, snacks, drinks and a variety of other everyday necessities used by most people. They clarify that all of this is always offered at “fixed” low pricing without any special discounts.

Three cars were impacted by a fire that broke out on Ulpiano Street in Torrevieja at 5:32 a.m. on Wednesday 26th February.

While firefighters were able to put out the fires in two of the cars, the local police surrounded the scene. By the time the police came, the other car had already caught fire.

Some witnesses speculate that the fire may have begun when a building inhabitant set fire to a van that was purportedly owned by another squatter. Two further cars parked on either side were soon engulfed in flames.

Alejandro Morer’s appointment as the local police force’s general director has been challenged by Vicente Gutiérrez, the commissioner of the Torrevieja Local Police.

According to Gutiérrez, it is unlawful for Mayor Eduardo Dolón (PP) to have appointed Morer directly without holding a public call or a formal selection procedure.

Morer was Deputy Chief of Police until January 31st. In his current role, he is above the commissioner and serves as a bridge between professional and political leadership.

According to the appeal, Morer’s appointment was made public only after the governing council gave its consent, and it was granted without an open competition, which is against the law’s norms of contracting.

Article 34 of the new municipal organic code, which permits an official from subgroup A2, like Morer, to unusually take on a post often reserved for A1 officials provided they exhibit competence and experience, is expressly challenged by Gutiérrez.

Since national legislation only permits A1 officials or non-officials to occupy such posts, Gutiérrez contends that this goes against the normative hierarchy concept. Torrevieja’s rules, which include A2 officials, are in conflict with higher-level laws, resulting in what Gutiérrez refers to as a legal fraud.

He asserts that the regulation is an abuse of power and was created expressly to support Morer’s direct appointment.

The appeal also challenges the lack of openness, arguing that by moving forward without adequate public notice, the nomination process infringed upon the fundamental values of equality, merit, and ability. However, the Torrevieja municipal government contends that the direct appointment was justified because the job was freshly formed and unoccupied.

Federico Alarcón, a member of the Security Council, acknowledged the appeal but denied its merit, adding that the case is likely to be rejected by the same legal team that authorised the nomination.

It was disclosed that the job was offered to Gutierrez twice before going to Morer. Additionally, the government contends that when the regulation was initially released in September 2024, Gutierrez did not contest it.