News
Christmas Shopping Spend to Increase 142 Percent
A study for Christmas 2024 reveals that during the period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

The study “X-ray of Spanish purchases during the most commercial period of the year”, carried out by Miravia, reveals that during the Christmas period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.
The results of the study also show that 85% of shoppers in Spain plan to make a purchase on Black Friday, with an average expenditure per person of 150 euro, an increase of 53% compared to a month of normal commercial activity (98 euro), and despite warnings of caution over “fake” offers by consumer associations, and even Government departments.
As for the breakdown by sex, men spend 10% more than women.
The survey shows that 8 out of 10 shoppers in Spain (80%) will use Black Friday discounts to do their Christmas shopping early. Gen Z (between 18 and 30 years old) (86%) and millennials (between 31 and 43) (82%) are those who show the most enthusiasm for promotions and offers. The least enthusiastic are boomers (56 to 75) with 73%. As for Christmas, boomers and Z (70% and 69%, respectively) are those who admit to making more last-minute purchases.
In addition, more than 6 out of 10 Spaniards (65%) say that the pre-Christmas discount campaign, which includes Black Friday, is the shopping period in which the greatest spending is made. This is followed by the post-Christmas campaign (January sales) (27%) and the summer sales (8%).
Yann Fontaine, CEO of Miravia, explains that “Black Friday has established itself as the most important discount campaign of the year and online shopping as the favourite option for Spaniards. In this way, e-commerce platforms play a fundamental role, since they offer the convenience, immediacy and hyper-personalised shopping experience that consumers demand. With Christmas just around the corner, our goal is for Spaniards to take advantage of the promotions and save as much as they can.”
As for the purchasing motivation, the main driver is to buy Christmas presents early (40%), followed by being able to access products they need that they normally cannot afford due to the price (35%) and being able to treat themselves to products that are usually more expensive (20%). Only 5% make purchases related to stocking up on essential products and promoting greater savings at home.
Furthermore, on Black Friday, 67% of Spaniards say they make more purchases for others, compared to 33% who prefer to give themselves gifts. The study also shows that the most popular categories for Spaniards on Black Friday are Electronics (71%), Fashion (49%) and Home/decoration and Beauty/personal care (28%, respectively). For women, Fashion is the main category, followed by Electronics and Beauty. For men, Electronics is the first by far, doubling the purchase intention of the second option, which is fashion (39%).
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Elche is seeking tender for an additional 22,000 plants, shrubs, and flowers from 150 different species

The Parks and Gardens brigades of the Elche City Council can take comfort in the fact that the service they have been providing has been gradually outsourced. A new contract that is presently being tendered, which is similar to the one that was already signed in 2024, guarantees them “extra” work. This year, the municipal government plans to acquire over 22,000 flowers, plants, and shrubbery of up to 150 distinct species to enhance the city’s aesthetic appeal, a practice that has been a defining characteristic of Pablo Ruz since his appointment as Mayor in June 2023. More than €88,000 will be allocated from public funding for this purpose.
Last year, a contract was awarded to a company in Valladolid in June, with a value of just over €82,600. In February of last year, a decision was made to acquire additional flowers, plants, and shrubbery, totalling just over €8,000. This was due to the fact that there were no additional plants to be planted and the contract was set to expire in June. In other words, they completed the entire year’s worth of plantings in just eight months, but they believed it was worthwhile to acquire additional plants.
Complaint filed by the PSOE
The Ruz administration has acquired additional flowers in addition to this one. Councillor Patricia Macià has lodged a complaint alleging that the PSOE (Spanish Socialist Workers’ Party) submitted €60,000 in purchases from nurseries to the Anti-Corruption Office in 2024 without a contract. In December 2023, the Socialists also discovered an additional €40,000 in purchases that were dispersed across flower and plant enterprises.
This new contract is anticipated to be implemented in June. However, it is not the sole ornamental plant initiative for 2025. The newspaper reported that another contract is being negotiated with a company to oversee the maintenance of all gardening and replacements in the Municipal Park. This is similar to the work being conducted on the Ronda Sur for the Elx Oasis project, which includes grass meadows.
Mayor Ruz disregards the opposition’s criticism, particularly that of Socialist spokesperson Héctor Díez, concerning the expenditures on flowers and their maintenance. In a plenary session, Díez denounced the payment of nocturnal overtime to water plants, which he regards as a “waste of public funds.” The governing team did not contest the accusation. It is possible that they intend to maintain this policy.
“Significant pressure”
What is the reason for the increased demand for plants? In accordance with the contract document, “it is due to the ornamental necessity to enhance the city’s living conditions.” These plants are subjected to a significant amount of stress in the urban environment, as they are constantly plagued by pests and diseases, as well as vandalism, accidents, and damage from trenching or other construction activities. This leads to a relatively high mortality rate among these plants, necessitating the implementation of campaigns to replace shrub species and floral plants in order to preserve the municipal plant heritage.
The City Council is not economising on plants and will acquire a diverse array of species, including shrubs, bushes, and subshrubs, climbers, ground cover plants, perennial plants, roses, seasonal flowers, and native plants for revegetation. With the exception of herbaceous plants and seasonal floral plants, which will be guaranteed for one month, a six-month guarantee is required. The plants must be delivered to the Municipal Nursery in a state of readiness for planting; in reality, the contract stipulates that transport conditions must be maintained to prevent dehydration. When would you like to plant them?
Fifteen days
The City Council specifies a five-day deadline for the delivery of the material if it is accessible at the company’s facilities, or a 15-day deadline if it is not. The technicians are requesting the ability to inspect the nurseries themselves in order to verify the quality of the material they are receiving. Additionally, they are requesting the ability to divide deliveries according to the municipal program’s forecasts. For instance, this involves associating a particular flower or plant with a particular season. This would be the case for the chrysanthemums in the vicinity of All Saints’ Day.
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News
Two arrested in Elda for stealing from restaurants and hostels

Two individuals, a man and a woman, have been apprehended by the National Police in Elda. They are accused of thieving from two establishments in the town, namely a restaurant and a bar.
The 39-year-old is accused of robbing a restaurant, swiping a cash register containing €1,750 after forcing open the establishment’s metal shutter to gain access.
The 35-year-old, in turn, robbed a bar, escaping with €800 in cash, a cigarette machine valued at €2,000 that contained packets of cigarettes worth nearly €1,200, and several bottles of alcoholic beverages, bringing the total stolen to over €5,000.
A second individual, whom they are also endeavouring to apprehend and locate, was present with the woman who was apprehended.
In other news, the National Police announced on Tuesday 18th March that the individual arrested for the robbery at the restaurant in the Medio Vinalopó municipality was in the Foncalent prison in Alicante. He had been detained during the investigation for incidents unrelated to the current case.
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In Torrevieja and Murcia, 158,000 ecstasy pills and 15 kilos of drugs seized

Thirty-three arrests, 158,000 ecstasy tablets, ten kilogrammes of speed, two kilogrammes of cocaine, three kilogrammes of crystal meth, 40,000 euros, two firearms, and a tablet-forming machine for pill production. Several phases of an anti-drug operation were conducted by the National Police of Murcia, culminating in the arrest of five individuals and the thwarting of a transaction involving over one hundred thousand ecstasy pills in Torrevieja at the end of last February. The officers employed their service weapons to apprehend the traffickers.
The investigation, which has so far yielded 33 convictions in municipalities in the Region of Murcia and Torrevieja, is being overseen by a Cartagena court. However, the case remains unresolved, and the police are currently in the process of identifying additional suspects. The court in Cartagena ordered that all five of the individuals arrested in Torrevieja be detained in pretrial detention.
The Torrevieja operation occurred at the end of February last year. The National Police were pursuing a suspect from Cartagena whose vehicle had been geolocated with judicial authorisation. Officers monitored this individual, who goes by the alias Peter, as he arrived at the open-air parking lot of a Torrevieja supermarket. They also observed his interactions with other individuals who arrived in various vehicles.
The surveillance was augmented by additional police officers after the officers observed a consistent flow of individuals between the parking lot and a café. Later, an unknown individual arrived at the scene in an Opel Vectra, received directions, and proceeded to a residence on Calle Santa Petra in Torrevieja. Upon arrival, two individuals exited the vehicle, entered the residence, and emerged seconds later with a large bag and two suitcases.
The Opel Vectra continued to drive under the watchful eye of the authorities and subsequently proceeded to Calle Ciprés in the Torrevieja district of La Mata. It entered an underground garage, and a few minutes later, the suspect from Cartagena, who was being observed in the supermarket parking lot, and several other individuals departed in multiple vehicles and proceeded to Calle Ciprés.
Upon reaching Calle Ciprés, they parked outside the garage and the occupants of the vehicles exited. The driver of the Opel Vectra emerged from the underground garage shortly thereafter. After momentarily conversing with Peter and another individual, he entered the parking lot, while the remaining individuals remained on the street, serving as counter-surveillance.
One of the officers on patrol was able to enter the garage through a pedestrian access door and he observed the Opel Vectra’s trunk being tampered with. Peter and his companion exited the garage and hastily made their way to his vehicle a few moments later. The officers were observed by those conducting counter-surveillance while they were attempting to follow Peter.
One of them began to flee, exclaiming, “Run, police, run!” At that moment, Peter extracted a bag from his private parts that contained 91 ecstasy pills of varying colours and logos, including Porsche and Philipp Plein, and flung it to the ground in an attempt to flee in his vehicle.
The plainclothes officers identified themselves as police officers; however, all parties involved obeyed the investigators’ warnings and fled. One of the officers was wounded during the suspects’ attack, and the investigators fired warning bullets to prevent their escape.
The police operation led to the arrest of five individuals, and a search of the car parked in the underground parking lot yielded just over 100,000 ecstasy pills of the same variety as those confiscated from Peter outside. Subsequently, the police conducted further investigations in Torrevieja and confiscated an additional substantial quantity of ecstasy.
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