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Christmas Shopping Spend to Increase 142 Percent

A study for Christmas 2024 reveals that during the period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

Christmas Shopping

The study “X-ray of Spanish purchases during the most commercial period of the year”, carried out by Miravia, reveals that during the Christmas period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

The results of the study also show that 85% of shoppers in Spain plan to make a purchase on Black Friday, with an average expenditure per person of 150 euro, an increase of 53% compared to a month of normal commercial activity (98 euro), and despite warnings of caution over “fake” offers by consumer associations, and even Government departments.

As for the breakdown by sex, men spend 10% more than women.

The survey shows that 8 out of 10 shoppers in Spain (80%) will use Black Friday discounts to do their Christmas shopping early. Gen Z (between 18 and 30 years old) (86%) and millennials (between 31 and 43) (82%) are those who show the most enthusiasm for promotions and offers. The least enthusiastic are boomers (56 to 75) with 73%. As for Christmas, boomers and Z (70% and 69%, respectively) are those who admit to making more last-minute purchases.

In addition, more than 6 out of 10 Spaniards (65%) say that the pre-Christmas discount campaign, which includes Black Friday, is the shopping period in which the greatest spending is made. This is followed by the post-Christmas campaign (January sales) (27%) and the summer sales (8%).

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Yann Fontaine, CEO of Miravia, explains that “Black Friday has established itself as the most important discount campaign of the year and online shopping as the favourite option for Spaniards. In this way, e-commerce platforms play a fundamental role, since they offer the convenience, immediacy and hyper-personalised shopping experience that consumers demand. With Christmas just around the corner, our goal is for Spaniards to take advantage of the promotions and save as much as they can.”

As for the purchasing motivation, the main driver is to buy Christmas presents early (40%), followed by being able to access products they need that they normally cannot afford due to the price (35%) and being able to treat themselves to products that are usually more expensive (20%). Only 5% make purchases related to stocking up on essential products and promoting greater savings at home.

Furthermore, on Black Friday, 67% of Spaniards say they make more purchases for others, compared to 33% who prefer to give themselves gifts. The study also shows that the most popular categories for Spaniards on Black Friday are Electronics (71%), Fashion (49%) and Home/decoration and Beauty/personal care (28%, respectively). For women, Fashion is the main category, followed by Electronics and Beauty. For men, Electronics is the first by far, doubling the purchase intention of the second option, which is fashion (39%).


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Brown bins for organic waste will soon be in Santa Pola

Santa Pola Organic Brown Bins

Preparations are in progress to introduce a new selective rubbish collection system in Santa Pola, according to Councillor for Cleanliness Encarni Ramírez. This is the brown organic bin container that will soon be made available exclusively to the municipality’s hotels, restaurants, and businesses.

Francisco Lara, Urbaser’s service manager in Santa Pola, clarified that “the new containers will be easily identified by their brown lids, have a 2,000-litre capacity, and a side-loading system.” The public collection service will empty them every day after they are placed in the municipality’s current recycling islands. They can be used to store organic garbage, which makes up the majority of the waste collected and includes things like food scraps, fruit, and vegetables.

The brown containers are meant for large producers in the HORECA sector, such as hotels, restaurants, and companies, according to Lara. Users will be given a card and a mobile app to open the compartment and place their waste because the lids are secured and have an electronic access control system.

“Prior to the installation of the containers, an information campaign was launched by qualified personnel, Urbaser environmental educators, who visited stores to inform them about what organic waste is, how to properly separate it at source, and how to use the containers designated for this waste,” stated Urbaser’s announcement last week regarding the information campaign that was directed towards large producers.

They receive instructions for downloading the app and a card to unlock the lid at each restaurant throughout this stay.

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In order to reduce the quantity of garbage that ends up in the residual waste (grey), we finish the collection islands made up of paper and cardboard (blue) and lightweight packaging (yellow) with the inclusion of the organic containers. Since the waste that ends up in the yellow, blue, and brown containers may be collected at a rate of about 100%, creating nearly total sustainability, segregation at the source is crucial.

In order to prevent spills and offensive odours, Encarni Ramírez stressed the significance of putting all waste in organic waste receptacles in a sealed bag.


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Missing man’s body found in Crevillente

Guardia Civil

The man who went missing in Crevillent has been found. His body was discovered by the Guardia Civil this week, and an autopsy has verified his identity.

An alert was sent out on Tuesday, March 18th. The SOS Missing Persons Association was in charge of distributing the case notice and alerting people to the man’s vulnerability via its social media accounts.

No one has been able to discover him alive despite searching for them. His body was discovered on Wednesday, March 25th, at approximately 9 a.m.

Identification has not been done at the scene of the body, which was discovered in some bushes in the municipality of Crevillent. The body of the man who vanished eight days prior was identified by the autopsy conducted on Wednesday, March 26th. According to this report, natural causes were the cause of death.

The first 72 hours after a disappearance are “important as they allow for extreme measures to be taken to find the missing person,” according to the group.

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There are a number of reasons for this, including the possibility that the individual may still be in the vicinity of the residence or location where they vanished, particularly in the case of youngsters and the elderly, and the possibility of obtaining evidence that will provide light on the circumstances surrounding the disappearance.

“As soon as all necessary steps have been taken and it is certain that a family member has disappeared, the State Security Forces (National Police, Guardia Civil, Local Police, or Regional Security Forces) must be immediately contacted to report the disappearance,” they say.

There, they remind us that, in contrast to what many people think, “it is not necessary to wait 24 or 48 hours” to make these complaints. “The 24-hour thing is a legend,” say National Police Alicante.

“If you suspect the disappearance of a family member or friend who has not done so voluntarily, you should let us know from the very first minute because the first minute is crucial for investigators to have the most relevant and important information,” these same sources stress, repeating the association’s message.

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Firefighters in Alicante try to storm the plenary hall

Alicante Plenary

“We don’t know what would have happened if they had gotten in .” When firefighters tried to attack the plenary hall of Alicante City Hall yesterday, Thursday 27th March, one eyewitness characterised their level of anxiety as follows. In the end, local police officers stopped them from going inside.

The plenary session in March has turned into one of the bloodiest in recent memory. An attack attempt by municipal firefighters who were protesting their working conditions was the cause.

During the plenary session, the demonstrators yelled, “Barcala, comply,” “Barcala, take off your tie and come to the park,” and “Come here and talk to us.”

They tried to push their way in, and their anger erupted because they weren’t being heard. They were also halted by officers from the Rapid Intervention Task Force of the Local Police. Eventually, they were forced to leave.

The demands for the promised improvements—first, the state of the city’s fire station facilities, and second, compensation for the unusual services required for their work—were the foundation of the violent protest.

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Barcala bemoaned the manner in which these demands were implemented, calling it a “disgrace to the plenary session,” according to Europa Press. Rafa Mas, a spokesman for Compromís, was summoned to order “stirring up the protests.” Mas bemoaned the “precarious situation” and “lack of resources” faced by the city firefighters during his remarks.

PSPV, Vox, EU-Podem, and the rest of the opposition concur that while they do not agree with the “forms” of the firefighters’ protests, they do agree with the “demands” and the “substance.”

Although Silvia Castell, a socialist councillor, has urged the mayor to “listen to them” and “fulfil his promises,” Manolo Copé, a spokesman for EU-Podem, feels that “their demands must be heard” because the mayor “is not up to the task.”


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