News
Christmas Shopping Spend to Increase 142 Percent
A study for Christmas 2024 reveals that during the period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

The study “X-ray of Spanish purchases during the most commercial period of the year”, carried out by Miravia, reveals that during the Christmas period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.
The results of the study also show that 85% of shoppers in Spain plan to make a purchase on Black Friday, with an average expenditure per person of 150 euro, an increase of 53% compared to a month of normal commercial activity (98 euro), and despite warnings of caution over “fake” offers by consumer associations, and even Government departments.
As for the breakdown by sex, men spend 10% more than women.
The survey shows that 8 out of 10 shoppers in Spain (80%) will use Black Friday discounts to do their Christmas shopping early. Gen Z (between 18 and 30 years old) (86%) and millennials (between 31 and 43) (82%) are those who show the most enthusiasm for promotions and offers. The least enthusiastic are boomers (56 to 75) with 73%. As for Christmas, boomers and Z (70% and 69%, respectively) are those who admit to making more last-minute purchases.
In addition, more than 6 out of 10 Spaniards (65%) say that the pre-Christmas discount campaign, which includes Black Friday, is the shopping period in which the greatest spending is made. This is followed by the post-Christmas campaign (January sales) (27%) and the summer sales (8%).
Yann Fontaine, CEO of Miravia, explains that “Black Friday has established itself as the most important discount campaign of the year and online shopping as the favourite option for Spaniards. In this way, e-commerce platforms play a fundamental role, since they offer the convenience, immediacy and hyper-personalised shopping experience that consumers demand. With Christmas just around the corner, our goal is for Spaniards to take advantage of the promotions and save as much as they can.”
As for the purchasing motivation, the main driver is to buy Christmas presents early (40%), followed by being able to access products they need that they normally cannot afford due to the price (35%) and being able to treat themselves to products that are usually more expensive (20%). Only 5% make purchases related to stocking up on essential products and promoting greater savings at home.
Furthermore, on Black Friday, 67% of Spaniards say they make more purchases for others, compared to 33% who prefer to give themselves gifts. The study also shows that the most popular categories for Spaniards on Black Friday are Electronics (71%), Fashion (49%) and Home/decoration and Beauty/personal care (28%, respectively). For women, Fashion is the main category, followed by Electronics and Beauty. For men, Electronics is the first by far, doubling the purchase intention of the second option, which is fashion (39%).
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Costa Blanca
Torrevieja beach bars placed out to tender, but they won’t open until summer

Chiringuitos will not be accessible on Torrevieja’s beaches this Easter. Tourists anxiously anticipate the opportunity to enjoy a refreshing beverage on the sand, but neither residents nor visitors will be able to do so. The reason is that the tender for the concession to operate seasonal food and refreshment services on Torrevieja’s beaches was not submitted in a timely manner. The Public Sector Procurement Portal published it at the beginning of the month, and the deadline for submitting proposals is next Monday, 24th March.
Ten chiringuitos have been advertised for tender. Each one corresponds to a unique lot, and no more than one is permitted. The City Council’s objective is to increase the number of candidates entitled to receive one of these establishments.
In contrast to other municipalities, such as Orihuela, Torrevieja has established a uniform, standardised fee for each beach establishment. Every respondent is required to provide a minimum of €8,060 annually. Any proposal that exceeds this minimum will be the deciding factor.
The municipal coffers will receive a minimum of 322,000 euros in fees for the seaside bars over the course of the years 2025, 2026, 2027, and 2028, as the contract is for these years.
Seven in La Mata
A total of ten beach bars will be provided, as indicated by the technical specifications and the explanatory report. These will be dispersed across three shores. Seven beach establishments are available in La Mata, including two on Los Náufragos beach and one on Los Locos beach. The dimensions of each of these seashore bars must be identical. They are prohibited from occupying a total of 70 square meters, with 20 square meters designated for the beach bar and 50 square meters for the terrace. Furthermore, the seaside bar must be accompanied by a 10-square-metre restroom. The infrastructure must be dismantled by the successful candidates at the conclusion of each season.
A season that commences on March 15th and concludes on October 31st. Therefore, it is evident that the inaugural season will commence several weeks or even months after the application deadline has expired, as the contracting committee is required to evaluate and ultimately award the contract.
This tender, which was initiated in early December of last year following the expiration of the previous contract, is scheduled to come mere days before Easter. The installation of the shoreline bars in La Mata was delayed until the last day of March last year, as the Ministry of the Environment required authorisation after confirming that the Kentish Plover, a vulnerable species, did not nest in the area.
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News
Torrevieja earthquake simulation CANCELLED

The earthquake simulation that was due to happen in Torrevieja today has been CANCELLED due to the rain.
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Earthquake drill about to start in Torrevieja

Torrevieja is conducting an earthquake exercise today, Friday March 21st. Federico Alarcón, Councillor for Security and Emergencies, proclaimed that the city is conducting this drill to “be prepared in case something similar happens again, God forbid,” concomitant with the tragedy that occurred in 1829 as a result of an earthquake that impacted the entire Vega Baja region. Additionally, the councillor underscores the significance of “mutual understanding” among all agencies involved in an emergency situation, such as an earthquake. Efficient mitigation necessitates the manner in which those who are required to respond to a catastrophe do so. In reality, this exercise will involve a variety of entities, including the Red Cross, Civil Guard, Civil Protection, Local Police, SAMU (National Emergency Management Service), and firefighters.
The earthquake exercise will be conducted in three phases, as per Tomás Jesús Gallardo, the head of the Torrevieja Main Fire Station. The initial phase, “phase 0”, will involve a seismic alert. During this period, a Municipal Operational Coordination Centre (CECOPAL) will be established to determine whether the municipality’s schools should be evacuated in the event of “the imminent occurrence of a hypothetical earthquake”. The intervening bodies will concentrate on resolving the situation in the second phase, with a particular emphasis on the Sports Palace and the Las Lagunas Secondary School. Lastly, the “normalisation phase” will involve a press conference to provide an update on the seismic event, the response, and its repercussions.
The Councillor for Security and Emergencies emphasised that this is merely an exercise, as numerous residents mistakenly contact emergency services during these drills, believing them to be genuine emergencies. Indeed, Torrevieja is scheduled to host the weekly Friday market during the exercise, which commences at 9:30 a.m. Federico Alarcón says that the exercise will not encounter any difficulties due to this market. He also stated that it is advantageous that the potential earthquake does not occur at a time that is convenient for all parties involved.
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