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Ale-Hop is getting ready to expand internationally

Ale Hop

While Ale-Hop is based in Dénia, its main office is now in the province of Valencia. The company is looking at many countries with the goal of settling down with its famous cow in the near future by opening new stores and starting new businesses in the countries where it came from, using the group’s current structure to its advantage. In 2024, the Clave Dénia company was accepted as a member of the Forum of Renowned Spanish Brands (FMRE) as a brand with high international potential. This “solidified its commitment to excellence and strengthened the image of Spain in the international market.” Ale-Hop is getting ready to reach new goals and horizons in the international arena. It is continuing to strengthen its place in the national market and is also starting to sell its products in international markets like Portugal, Croatia, and Italy.

The business group’s sales rose by 31% to 224 million in 2023, the most recent available financial year, and it had more than 300 places of sale, bringing them back to levels seen before the pandemic. Besides that, the business made a net profit of 41 million euros. That being said, the group’s tax payment, which was 61 million euros in 2023, also stands out. In the same year, the first Mondo Vesta store opened. It was 1,600 square meters and sold “furniture, decoration items, gifts, household goods, home goods, as well as perfumery and cosmetics items.” This was made possible by the creation of a new company through a holding company.

The goal for them was to keep opening more stores all the way through 2024. They brought their famous cow to Italy “in search of new pastures” with an Italian company in the group. This helped other projects outside of Italy. The Italian store had a good first year, but they were “satisfied with the turnover, although we need to continue learning and improving in different fields.”

Any way you look at it, not having to depend on banks gives them the freedom to grow and make investments without having to borrow money. The group also planned to put more money into solar energy in 2024 through the Grimalt Obras y Servicios company. They also planned to open 25 to 30 new stores, which would be run by one of the group’s companies based on where they were located.

Getting bigger in the province of Valencia


A lack of land for supplies caused the Grimalt family to move from Dénia to Bellreguard. Since then, the family has been growing in the province of Valencia. Indeed, they have already talked about the “Activa Safor” project, which will give the Ale-Hop group a place to store goods, work, and do study for their business. A deal was made between Grimalt Patrimonial (Ale-Hop) and the town councils of Gandia and Bellreguard in Valencia to study, run, and grow this long-term strategic investment project. So, it would include setting up and advertising a transportation platform, offices, and an R&D&I centre for Grimalt Patrimonial’s business activities at the point where the municipalities of Gandia and Bellreguard meet.

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The Ale-hop company is building a strong, smart and long-lasting base to become a consolidated international giant. Its fourth storage centre, which is in the El Brosquil industrial estate in Oliva, fits into this picture. It adds the ones that are already there in Bellreguard, Ondara, and Pedreguer. It can be reached from the N-332, the Pego road, and the AP-7 link. All of them, mostly in La Safor and Marina Alta. The company finished building the warehouse last year. It covers 17,800 square meters, has 13 loading and unloading docks, and can hold 31,000 boxes. The warehouse is on a 30,000-square-meter plot of land.


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Costa Blanca

Elche is seeking tender for an additional 22,000 plants, shrubs, and flowers from 150 different species

Elche Gardens

The Parks and Gardens brigades of the Elche City Council can take comfort in the fact that the service they have been providing has been gradually outsourced. A new contract that is presently being tendered, which is similar to the one that was already signed in 2024, guarantees them “extra” work. This year, the municipal government plans to acquire over 22,000 flowers, plants, and shrubbery of up to 150 distinct species to enhance the city’s aesthetic appeal, a practice that has been a defining characteristic of Pablo Ruz since his appointment as Mayor in June 2023. More than €88,000 will be allocated from public funding for this purpose.

Last year, a contract was awarded to a company in Valladolid in June, with a value of just over €82,600. In February of last year, a decision was made to acquire additional flowers, plants, and shrubbery, totalling just over €8,000. This was due to the fact that there were no additional plants to be planted and the contract was set to expire in June. In other words, they completed the entire year’s worth of plantings in just eight months, but they believed it was worthwhile to acquire additional plants.

Complaint filed by the PSOE


The Ruz administration has acquired additional flowers in addition to this one. Councillor Patricia Macià has lodged a complaint alleging that the PSOE (Spanish Socialist Workers’ Party) submitted €60,000 in purchases from nurseries to the Anti-Corruption Office in 2024 without a contract. In December 2023, the Socialists also discovered an additional €40,000 in purchases that were dispersed across flower and plant enterprises.

This new contract is anticipated to be implemented in June. However, it is not the sole ornamental plant initiative for 2025. The newspaper reported that another contract is being negotiated with a company to oversee the maintenance of all gardening and replacements in the Municipal Park. This is similar to the work being conducted on the Ronda Sur for the Elx Oasis project, which includes grass meadows.

Mayor Ruz disregards the opposition’s criticism, particularly that of Socialist spokesperson Héctor Díez, concerning the expenditures on flowers and their maintenance. In a plenary session, Díez denounced the payment of nocturnal overtime to water plants, which he regards as a “waste of public funds.” The governing team did not contest the accusation. It is possible that they intend to maintain this policy.

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“Significant pressure”


What is the reason for the increased demand for plants? In accordance with the contract document, “it is due to the ornamental necessity to enhance the city’s living conditions.” These plants are subjected to a significant amount of stress in the urban environment, as they are constantly plagued by pests and diseases, as well as vandalism, accidents, and damage from trenching or other construction activities. This leads to a relatively high mortality rate among these plants, necessitating the implementation of campaigns to replace shrub species and floral plants in order to preserve the municipal plant heritage.

The City Council is not economising on plants and will acquire a diverse array of species, including shrubs, bushes, and subshrubs, climbers, ground cover plants, perennial plants, roses, seasonal flowers, and native plants for revegetation. With the exception of herbaceous plants and seasonal floral plants, which will be guaranteed for one month, a six-month guarantee is required. The plants must be delivered to the Municipal Nursery in a state of readiness for planting; in reality, the contract stipulates that transport conditions must be maintained to prevent dehydration. When would you like to plant them?

Fifteen days


The City Council specifies a five-day deadline for the delivery of the material if it is accessible at the company’s facilities, or a 15-day deadline if it is not. The technicians are requesting the ability to inspect the nurseries themselves in order to verify the quality of the material they are receiving. Additionally, they are requesting the ability to divide deliveries according to the municipal program’s forecasts. For instance, this involves associating a particular flower or plant with a particular season. This would be the case for the chrysanthemums in the vicinity of All Saints’ Day.


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Costa Blanca

In Torrevieja and Murcia, 158,000 ecstasy pills and 15 kilos of drugs seized

Torrevieja Murcia Drugs

Thirty-three arrests, 158,000 ecstasy tablets, ten kilogrammes of speed, two kilogrammes of cocaine, three kilogrammes of crystal meth, 40,000 euros, two firearms, and a tablet-forming machine for pill production. Several phases of an anti-drug operation were conducted by the National Police of Murcia, culminating in the arrest of five individuals and the thwarting of a transaction involving over one hundred thousand ecstasy pills in Torrevieja at the end of last February. The officers employed their service weapons to apprehend the traffickers.

The investigation, which has so far yielded 33 convictions in municipalities in the Region of Murcia and Torrevieja, is being overseen by a Cartagena court. However, the case remains unresolved, and the police are currently in the process of identifying additional suspects. The court in Cartagena ordered that all five of the individuals arrested in Torrevieja be detained in pretrial detention.

The Torrevieja operation occurred at the end of February last year. The National Police were pursuing a suspect from Cartagena whose vehicle had been geolocated with judicial authorisation. Officers monitored this individual, who goes by the alias Peter, as he arrived at the open-air parking lot of a Torrevieja supermarket. They also observed his interactions with other individuals who arrived in various vehicles.

The surveillance was augmented by additional police officers after the officers observed a consistent flow of individuals between the parking lot and a café. Later, an unknown individual arrived at the scene in an Opel Vectra, received directions, and proceeded to a residence on Calle Santa Petra in Torrevieja. Upon arrival, two individuals exited the vehicle, entered the residence, and emerged seconds later with a large bag and two suitcases.

The Opel Vectra continued to drive under the watchful eye of the authorities and subsequently proceeded to Calle Ciprés in the Torrevieja district of La Mata. It entered an underground garage, and a few minutes later, the suspect from Cartagena, who was being observed in the supermarket parking lot, and several other individuals departed in multiple vehicles and proceeded to Calle Ciprés.

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Upon reaching Calle Ciprés, they parked outside the garage and the occupants of the vehicles exited. The driver of the Opel Vectra emerged from the underground garage shortly thereafter. After momentarily conversing with Peter and another individual, he entered the parking lot, while the remaining individuals remained on the street, serving as counter-surveillance.

One of the officers on patrol was able to enter the garage through a pedestrian access door and he observed the Opel Vectra’s trunk being tampered with. Peter and his companion exited the garage and hastily made their way to his vehicle a few moments later. The officers were observed by those conducting counter-surveillance while they were attempting to follow Peter.

One of them began to flee, exclaiming, “Run, police, run!” At that moment, Peter extracted a bag from his private parts that contained 91 ecstasy pills of varying colours and logos, including Porsche and Philipp Plein, and flung it to the ground in an attempt to flee in his vehicle.

The plainclothes officers identified themselves as police officers; however, all parties involved obeyed the investigators’ warnings and fled. One of the officers was wounded during the suspects’ attack, and the investigators fired warning bullets to prevent their escape.

The police operation led to the arrest of five individuals, and a search of the car parked in the underground parking lot yielded just over 100,000 ecstasy pills of the same variety as those confiscated from Peter outside. Subsequently, the police conducted further investigations in Torrevieja and confiscated an additional substantial quantity of ecstasy.

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Costa Blanca

Car catches fire at a petrol station in Elche

Elche Van Fire

On Monday, March 17, at noon, a small van set alight in the vicinity of the petrol station pumps on the road from Santa Pola to Elche, at the exit from the EL-20 highway.

The Provincial Consortium has dispatched two fire personnel to extinguish the fire that has consumed the vehicle.

Fortunately, the fire crews’ prompt response prevented the fire from encroaching on the petrol station premises, thereby preventing a potentially hazardous situation. Consequently, only material damage was documented.


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Events Calendar

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International Show of Purebred Horses in Murcia
April 3, 2025 - April 6, 2025    
10:00
The International Purebred Horse Show, will take place at the Palace of Fairs and Exhibitions of the Region of Murcia, which is situated in the [...]
Remember Queen in Torrevieja
April 5, 2025    
20:00 - 22:00
Remember Queen, a fantastic Queen tribute show, taking place in the International Auditorium in Torrevieja in April.
Lenny Kravitz in Concert in Madrid
April 6, 2025    
21:00 - 22:30
Lenny Kravitz will be preforming live at the Movistar Arena, Madrid on Sunday 6th April this year. Leonard Albert Kravitz, born on May 26, 1964, [...]
Lenny Kravitz in Concert in A Coruña
April 10, 2025    
21:30 - 23:00
Lenny Kravitz will be preforming live at the Coliseum, C. Francisco Pérez Carballo, 2, 15008 A Coruña on Thursday 10th April this year. Leonard Albert [...]
Lenny Kravitz in Concert in Pamplona/Iruña
April 12, 2025    
21:00 - 22:30
Lenny Kravitz will be preforming live at the Navarra Arena, Pamplona/Iruña on Saturday April 12th 9:00 PM this year. Leonard Albert Kravitz, born on May [...]
Holy Week in Torrevieja 2025
April 13, 2025 - April 20, 2025    
All Day
From April 13 (Palm Sunday) to April 20, 2025, there will be Holy Week. Following the lunar schedule, Holy Week takes place during the same [...]
Palm Sunday Procession in Elche Sunday 13 April
April 13, 2025    
10:00
Easter Week begins Sunday in Elche with the Palm Sunday Procession, a 1997 Festival of International Tourist Interest. The Palm Procession, with hundreds of blanched [...]
Caravaca Running Of The Horses Friday 2nd May
May 2, 2025    
09:30 - 17:30
An enjoyable, popular fiesta, at the Caravaca Wine Horses We should probably explain why this occurrence happens every year. We know about the True Cross [...]
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Events on April 5, 2025
Remember Queen in Torrevieja
5 Apr 25
Torrevieja
Events on April 6, 2025
Events on April 10, 2025
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Events on April 13, 2025
Events on May 2, 2025

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