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Christmas Shopping Spend to Increase 142 Percent

A study for Christmas 2024 reveals that during the period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

Christmas Shopping

The study “X-ray of Spanish purchases during the most commercial period of the year”, carried out by Miravia, reveals that during the Christmas period the average expenditure will be almost 240 euro per person, an increase of 142% compared to a normal month.

The results of the study also show that 85% of shoppers in Spain plan to make a purchase on Black Friday, with an average expenditure per person of 150 euro, an increase of 53% compared to a month of normal commercial activity (98 euro), and despite warnings of caution over “fake” offers by consumer associations, and even Government departments.

As for the breakdown by sex, men spend 10% more than women.

The survey shows that 8 out of 10 shoppers in Spain (80%) will use Black Friday discounts to do their Christmas shopping early. Gen Z (between 18 and 30 years old) (86%) and millennials (between 31 and 43) (82%) are those who show the most enthusiasm for promotions and offers. The least enthusiastic are boomers (56 to 75) with 73%. As for Christmas, boomers and Z (70% and 69%, respectively) are those who admit to making more last-minute purchases.

In addition, more than 6 out of 10 Spaniards (65%) say that the pre-Christmas discount campaign, which includes Black Friday, is the shopping period in which the greatest spending is made. This is followed by the post-Christmas campaign (January sales) (27%) and the summer sales (8%).

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Yann Fontaine, CEO of Miravia, explains that “Black Friday has established itself as the most important discount campaign of the year and online shopping as the favourite option for Spaniards. In this way, e-commerce platforms play a fundamental role, since they offer the convenience, immediacy and hyper-personalised shopping experience that consumers demand. With Christmas just around the corner, our goal is for Spaniards to take advantage of the promotions and save as much as they can.”

As for the purchasing motivation, the main driver is to buy Christmas presents early (40%), followed by being able to access products they need that they normally cannot afford due to the price (35%) and being able to treat themselves to products that are usually more expensive (20%). Only 5% make purchases related to stocking up on essential products and promoting greater savings at home.

Furthermore, on Black Friday, 67% of Spaniards say they make more purchases for others, compared to 33% who prefer to give themselves gifts. The study also shows that the most popular categories for Spaniards on Black Friday are Electronics (71%), Fashion (49%) and Home/decoration and Beauty/personal care (28%, respectively). For women, Fashion is the main category, followed by Electronics and Beauty. For men, Electronics is the first by far, doubling the purchase intention of the second option, which is fashion (39%).


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Cleaning staff will go on indefinite strike at Madrid airport

Madrid Airport

The AENA-run cleaning service at Adolfo Suárez Madrid-Barajas Airport has announced an indefinite strike that will start for night shift employees on April 8th at 11:00 p.m. The state Federation of Services, Mobility, and Consumer Affairs, the UGT, released a statement stating that the step was necessary because of “the need to address the unification of agreements, the repeated breaches of these agreements, and the existing shortage of staff.” They also bemoan “the new cleaning requirements and methods imposed by AENA,” which they say “has generated a situation of constant stress and pressure” for the sanitation staff.

Twenty-nine percent more passengers travelled in 2024 than the year before, totalling 66,196,984. According to FeSMC-UGT, this notable rise implies that cleaning employees must bear a heavy “physical and emotional burden” each day in order to deliver high-quality service. Serveo Facility Management SAU, which operates in Terminals 1, 2, and 3, Serveo Servicios SAU, which operates in Terminal 4, and Optima Facility Services, which operates T-4 Satellite, are the companies that are impacted by the strike.

The striking committee draws attention to sick leave coverage, which is “numerous” across all terminals, in relation to unmet agreements. “We were without a replacement for as long as forty or forty-five days. The firms guaranteed that this issue will be fixed. We had to quadruple the regions that should typically be given because of the extreme wear and tear. According to Fernanda Correira, a committee member who represents the Workers’ Union (USO), “making promises seems very easy, but delivering is not so easy.” In addition, AENA has started surveying passengers about the quality of its services. To make sure the image is as “perfect” as possible, a sizable number of cleaning personnel are sent to the site where one of these surveys is conducted. On the other hand, other terminal components are overlooked.

Committee members have described nighttime as “the most critical time.” For the cleaning staff, the homeless population is a “serious problem” because it has grown from 30 or 40 to around 500 in the past ten years. They must travel two by two in the event of an incident, thus they work in terror. They claim that cleaning their regions takes a lot more time and effort and has an impact on everything else.

In the past, we employees would return home exhausted from the physical strain, but now days, the emotional component is what matters most. From the beginning to the end, we are under pressure to perform. In addition to the businesses, we also voice our displeasure with AENA, their client. Although everyone wants the airport to be clean, nobody appreciates the job we do. Not even the travellers, who occasionally even make fun of us. One of the 700 employees that make up the cleaning services workforce, including temporary workers, states, “We have a huge amount of sick leave for mental health reasons.”

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The ASAE union, which has been against AENA for the “out-of-control” situation with regard to the number of homeless persons, says it “supports the strike due to AENA’s continued financial cuts in contracts.” “We completely understand that they want to work in decent and safe environments and not have to endure insults, threats, and attacks from the 500 people living in poverty at Barajas Airport, another reason for the protest,” they say. The striking employees “regret in advance any deep inconvenience this situation may cause to airport users.”

In the meantime, attempts to address the homeless disagreement between Madrid City Council and infrastructure administrators have not been successful. Both parties have remained silent during the “high tension” moments, expressing their profound care about the matter while frequently ignoring their obligations. The trend has not improved at all, and it may possibly worsen in the upcoming months due to the absence of alternative housing for these individuals, even if winter and the unfavourable weather are ending.


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Alicante is now part of TUI’s city break package

TUI

With the addition of Alicante and Salzburg to its portfolio of city breaks, TUI UK&I has given its customers even more options when it comes to vacation planning.


There are currently 57 city breaks available for tourists looking for quick vacations thanks to TUI’s quick expansion of its city break packages, which has seen the addition of six more cities since January.

Alicante - Costa Blanca - Spain

Travellers can enjoy a combination of leisurely beach days and exploring the city of Alicante, which is teeming with amazing architecture from the Mediaeval to the Modernist periods. There are lots of local bars to check out along the waterfront, and it’s easy to go from the beach to the bustling city centre.

Salzburg is a vibrant city with a wealth of museums, culture, stunning mountain views, and architecture that transports you to a Renaissance painting. Salzburg has a lot to offer tourists of all stripes, including a large number of local taverns, beer, and traditional food vendors.

And since Salzburg is the birthplace of the Sound of Music, there’s no better way to commemorate the movie’s 60th anniversary than to take a trip there and experience the beloved 1959 musical.

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Family rescued from house fire in Villajoyosa

Villajoyosa

Yesterday afternoon, Monday 31st March, a fire started on the bottom floor of a house near the railway bridge in Villajoyosa, forcing a family to evacuate. However, no one there needed medical care, according to municipal sources.

The local police, the Guardia Civil, firefighters from the Provincial Consortium attached to the Benidorm fire station, and an ambulance—which was eventually unnecessary—were among the emergency services sent to the scene.

Throughout the late afternoon, a large portion of the town could see the smoke column, which was coming from the Costes district.


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Candlelight: Tribute to ABBA
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Candlelight are candlelit concerts that bring the magic of a live musical experience to incredible venues in Alicante. Get your tickets for Candlelight: Tribute to [...]
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