Costa Blanca
Benidorm is leading the way in smart tourism in Europe

Benidorm is changing tourism in Europe by focussing on new ideas, being environmentally friendly, and showcasing their culture.
Benidorm has been named a leader in sustainable tourism by the European Commission for their creative methods that focus on being environmentally friendly, accessible to all, and enhancing local culture. Benidorm has been recognised as the European Green Pioneer of Smart Tourism
The Role of Data Intelligence in Changing Tourism
These acknowledgements are backed by data analysis tools from The Data Appeal Company and Mabrian, which are part of the Almawave Group. Their advanced tools have been crucial in studying tourism trends, visitor feelings, and sustainability measures, helping these places succeed in smart tourism projects.
Benidorm: A Example of Sustainable Tourism All Year Round
Benidorm started as a small fishing town and has changed into a well-known tourist spot thanks to smart city planning and eco-friendly tourism efforts. In 2015, the city was recognised as the world’s first Certified Smart Tourism Destination according to UN Standard 178501. Using Mabrian’s trip data, Benidorm has reached impressive goals:
Benidorm’s Climate Change Strategic Plan (PACC), started in 2021, aims to promote green energy, save water, and improve waste management. The city is 40% done with its plan and is a good example of climate resilience in the EU’s SCORE program for coastal areas.
Benidorm’s Climate Perception Index has improved to 90.2, which is a 7% increase over the past five years. This method helps set travellers’ hopes to match the real weather, making their visit more enjoyable.
Connecting Sustainability and Great Tourism
Benidorm has shown how smart policies and data use can transform tourism. Benidorm leads the way for others by including sustainability, accessibility, and cultural heritage in their tourism plans.
Benidorm aims to attract visitors all year with various activities and strong climate plans, focus on culture growth and dedication to being eco-friendly. It shows how innovation can change the way we move around the world.
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Costa Blanca
Cleaning staff will go on indefinite strike at Madrid airport

The AENA-run cleaning service at Adolfo Suárez Madrid-Barajas Airport has announced an indefinite strike that will start for night shift employees on April 8th at 11:00 p.m. The state Federation of Services, Mobility, and Consumer Affairs, the UGT, released a statement stating that the step was necessary because of “the need to address the unification of agreements, the repeated breaches of these agreements, and the existing shortage of staff.” They also bemoan “the new cleaning requirements and methods imposed by AENA,” which they say “has generated a situation of constant stress and pressure” for the sanitation staff.
Twenty-nine percent more passengers travelled in 2024 than the year before, totalling 66,196,984. According to FeSMC-UGT, this notable rise implies that cleaning employees must bear a heavy “physical and emotional burden” each day in order to deliver high-quality service. Serveo Facility Management SAU, which operates in Terminals 1, 2, and 3, Serveo Servicios SAU, which operates in Terminal 4, and Optima Facility Services, which operates T-4 Satellite, are the companies that are impacted by the strike.
The striking committee draws attention to sick leave coverage, which is “numerous” across all terminals, in relation to unmet agreements. “We were without a replacement for as long as forty or forty-five days. The firms guaranteed that this issue will be fixed. We had to quadruple the regions that should typically be given because of the extreme wear and tear. According to Fernanda Correira, a committee member who represents the Workers’ Union (USO), “making promises seems very easy, but delivering is not so easy.” In addition, AENA has started surveying passengers about the quality of its services. To make sure the image is as “perfect” as possible, a sizable number of cleaning personnel are sent to the site where one of these surveys is conducted. On the other hand, other terminal components are overlooked.
Committee members have described nighttime as “the most critical time.” For the cleaning staff, the homeless population is a “serious problem” because it has grown from 30 or 40 to around 500 in the past ten years. They must travel two by two in the event of an incident, thus they work in terror. They claim that cleaning their regions takes a lot more time and effort and has an impact on everything else.
In the past, we employees would return home exhausted from the physical strain, but now days, the emotional component is what matters most. From the beginning to the end, we are under pressure to perform. In addition to the businesses, we also voice our displeasure with AENA, their client. Although everyone wants the airport to be clean, nobody appreciates the job we do. Not even the travellers, who occasionally even make fun of us. One of the 700 employees that make up the cleaning services workforce, including temporary workers, states, “We have a huge amount of sick leave for mental health reasons.”
The ASAE union, which has been against AENA for the “out-of-control” situation with regard to the number of homeless persons, says it “supports the strike due to AENA’s continued financial cuts in contracts.” “We completely understand that they want to work in decent and safe environments and not have to endure insults, threats, and attacks from the 500 people living in poverty at Barajas Airport, another reason for the protest,” they say. The striking employees “regret in advance any deep inconvenience this situation may cause to airport users.”
In the meantime, attempts to address the homeless disagreement between Madrid City Council and infrastructure administrators have not been successful. Both parties have remained silent during the “high tension” moments, expressing their profound care about the matter while frequently ignoring their obligations. The trend has not improved at all, and it may possibly worsen in the upcoming months due to the absence of alternative housing for these individuals, even if winter and the unfavourable weather are ending.
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Alicante is now part of TUI’s city break package

With the addition of Alicante and Salzburg to its portfolio of city breaks, TUI UK&I has given its customers even more options when it comes to vacation planning.
There are currently 57 city breaks available for tourists looking for quick vacations thanks to TUI’s quick expansion of its city break packages, which has seen the addition of six more cities since January.
Travellers can enjoy a combination of leisurely beach days and exploring the city of Alicante, which is teeming with amazing architecture from the Mediaeval to the Modernist periods. There are lots of local bars to check out along the waterfront, and it’s easy to go from the beach to the bustling city centre.
Salzburg is a vibrant city with a wealth of museums, culture, stunning mountain views, and architecture that transports you to a Renaissance painting. Salzburg has a lot to offer tourists of all stripes, including a large number of local taverns, beer, and traditional food vendors.
And since Salzburg is the birthplace of the Sound of Music, there’s no better way to commemorate the movie’s 60th anniversary than to take a trip there and experience the beloved 1959 musical.
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Family rescued from house fire in Villajoyosa

Yesterday afternoon, Monday 31st March, a fire started on the bottom floor of a house near the railway bridge in Villajoyosa, forcing a family to evacuate. However, no one there needed medical care, according to municipal sources.

The local police, the Guardia Civil, firefighters from the Provincial Consortium attached to the Benidorm fire station, and an ambulance—which was eventually unnecessary—were among the emergency services sent to the scene.
Throughout the late afternoon, a large portion of the town could see the smoke column, which was coming from the Costes district.
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