Costa Blanca
Benidorm is leading the way in smart tourism in Europe

Benidorm is changing tourism in Europe by focussing on new ideas, being environmentally friendly, and showcasing their culture.
Benidorm has been named a leader in sustainable tourism by the European Commission for their creative methods that focus on being environmentally friendly, accessible to all, and enhancing local culture. Benidorm has been recognised as the European Green Pioneer of Smart Tourism
The Role of Data Intelligence in Changing Tourism
These acknowledgements are backed by data analysis tools from The Data Appeal Company and Mabrian, which are part of the Almawave Group. Their advanced tools have been crucial in studying tourism trends, visitor feelings, and sustainability measures, helping these places succeed in smart tourism projects.
Benidorm: A Example of Sustainable Tourism All Year Round
Benidorm started as a small fishing town and has changed into a well-known tourist spot thanks to smart city planning and eco-friendly tourism efforts. In 2015, the city was recognised as the world’s first Certified Smart Tourism Destination according to UN Standard 178501. Using Mabrian’s trip data, Benidorm has reached impressive goals:
Benidorm’s Climate Change Strategic Plan (PACC), started in 2021, aims to promote green energy, save water, and improve waste management. The city is 40% done with its plan and is a good example of climate resilience in the EU’s SCORE program for coastal areas.
Benidorm’s Climate Perception Index has improved to 90.2, which is a 7% increase over the past five years. This method helps set travellers’ hopes to match the real weather, making their visit more enjoyable.
Connecting Sustainability and Great Tourism
Benidorm has shown how smart policies and data use can transform tourism. Benidorm leads the way for others by including sustainability, accessibility, and cultural heritage in their tourism plans.
Benidorm aims to attract visitors all year with various activities and strong climate plans, focus on culture growth and dedication to being eco-friendly. It shows how innovation can change the way we move around the world.
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Walkway from Aguamarina to La Caleta in Cabo Roig will reopen, again

According to the notification from the Provincial Expropriation Jury to the Orihuela City Council following its approval of the court’s appraisal report, the municipal coffers will incur a cost of 26,180 euros for the expropriation of the land to reopen the pedestrian crossing connecting Aguamarina with La Caleta in Cabo Roig, near the Bellavista development.
The City Council has now requested that the Treasury deposit the specified amount in the receptacle and proceed with the preoccupation of reopening the promenade this summer.
Unable to reach an agreement, the local government and the proprietors brought the process before the provincial jury. Almost 17 times the municipal technicians’ calculation (€69,113), the proprietors presented a valuation of €1.2 million for their 227-square-metre cliffside plots in January of last year.
Nevertheless, this proposition was a decrease from the 3 million euros that they had initially requested. The 52 residents of the residential complex have established a price of approximately 170,000 euros for the 142 square meters of land that is to be expropriated, which is a decrease from the previous price of 2 million euros. Conversely, Cabo Roig SA has requested 987,000 euros (previously 1 million euros) for 85 square meters of hotel use. The City Council’s initial assessment was 44,000 euros.
The jury ultimately found that the City Council had to pay just over €26,000. The 2024 budget allocated €600,000 for the expropriation of the land and the necessary works to reinstate an idyllic pedestrian promenade along the Orihuela coastline. This should be kept in mind. This promenade has been accessible to the public for many years, but it has been closed since December 2021. The City Council closed it in accordance with a court judgement, which necessitated a two-kilometre diversion for residents and numerous visitors to circumvent a section that was only 60 metres in length.
The residential development was authorised prior to the Coastal Law and the General Urban Development Plan (PGOU) of 1990, which mandated that the initial line be used for public purposes. Nevertheless, the City Council refrained from expropriating this section, which ensured the promenade’s continuity along the entire littoral. In 2013, the residents of the development constructed a wall to seal off the path that runs along the precipice and is adjacent to the gardens of their residences.
In 2013, the local government, at the request of the socialist Antonio Zapata, the councillor for urban planning at the time, initiated the process of restoring urban planning legality against the development. The process involved the installation of a barrier and a wall, which impeded traffic on the section.
In March 2015, City Hall employees employed sledgehammers to breach the gate and wall, thereby allowing the public access to the trail, with the support of the Supreme Court of Justice (TSJ). In 2016, the Elche Administrative Court ruled in favour of the residents of the development, annulling the rulings and directing City Hall to restore the cliff walkway at the Bellavista I residential complex, which was never considered public property.
Although the local government has been appealing its enforcement, the ruling became final when the City Council, which was then governed by the People’s Party (PP), did not appeal. The Provincial Coastal Service reported in May 2017 that a right of way impacted the land in Aguamarina. Consequently, the 52 residents of the residential complex were unable to close the passageway and were required to maintain it undisturbed.
The City Council filed an appeal against the October 4th, 2018, order, which ordered the fencing and restitution of the demolished wall. The TSJ overturned the appeal in a November 2020 ruling, stating that the wall was legally constructed by the residents prior to the implementation of the current Coastal Law, which is the foundation of the Provincial Coastal Service’s right of way discussion. The City Council assumed the report and was subsequently obligated to execute the 2016 ruling, which mandates the reconstruction of the demolished perimeter fence and annuls the 2013 agreement of the Governing Board and the 2015 demolition decree.
Therefore, in December 2021, it was once again closed to adhere to the ruling, which mandated that the City Council restore it to its original condition.
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Crackdown on illegal sales in Calpe

As part of a campaign against street vending that will be further bolstered in the spring and summer of 2025, the Guardia Civil and Local Police have deployed over 25 officers and a drone to the beaches of Levante and Poniente.
A police operation was conducted a few days ago to combat the illicit sale and counterfeiting of products by plainclothes and uniformed officers from the Guardia Civil and the Calpe Local Police. The prevention and deterrent campaign against illicit street vending will persist throughout the spring and summer of 2025, and this action is a component of it.
The Guardia Civil officers from the Main Post and the specialised unit PAFIF (Tax and Border Patrol), which monitors borders and controls taxation in our country, as well as the UTAI and USC CALP units of the Calpe Local Police, were involved in the police operation, which was aided by a drone from the UMAC (Calpe Local Police Aerial Means Unit). This police operation, which was conducted on the Levante and Poniente beaches of Calpe, involved over 25 officers from both forces.
In the course of the operation, 180 leather products, 212 T-shirts, 38 swimsuits, 12 caps and 291 pairs of trainers were confiscated, in addition to five vehicles that were purportedly used as warehouses. The prospective market value of all counterfeit items, which includes the value of the immobilised vehicles and the seized materials, is €15,000. The competent authorities were also informed of the sellers who were identified.
The Councillor for Citizen Security of the Calp City Council, Guillermo Sendra Guardiola, conveyed his satisfaction with the positive relationship and spirit of collaboration and cooperation between the Guardia Civil and the Local Police. “The councillor underscored that the fact that both forces are collaborating, despite their differences in resources and efforts, results in heightened safety for Calpe residents and visitors.”
The local government’s dedication to law enforcement is complemented by its efforts to increase community awareness of the risks and repercussions of supporting this unlawful trade, as the municipal ordinance prohibits both the street sale and purchase of these products.
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Another man arrested for his alleged involvement in the death of a man during a fight in Alicante

Police sources say that the National Police have arrested a second individual in Alicante yesterday, Thursday April 17th, for their alleged involvement in the death of a man who was stabbed during a dispute near the General Hospital last Friday afternoon, April 11th.
Initially, authorities apprehended a male on suspicion of involvement in this incident, which resulted in a fatality and a knife wound that required hospitalisation. The person arrested is believed to be only 14 years old. The Violent Crime Group of the Alicante National Police Brigade is currently conducting an investigation, and no additional information has been disclosed regarding the identities of those apprehended.
Last Friday, at approximately 6:00 p.m., officers responded to a call and proceeded to an area near Alicante General Hospital. When they arrived, they found two individuals who had sustained injuries from a weapon. One of them passed away, while the other needed treatment in the ICU.
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