Alicante is anticipating six visits from tour operators and correspondents who specialise in MICE (meetings, incentives, conferences, and events) tourism, as well as vacation and gastronomic tourism. The Alicante City & Beach Tourist Board will provide support for these promotional activities, which are referred to as “fam trips” and “press trips,” from March 20th to April 6th.

International tour operators are placing their bets on Alicante.

The initial of these excursions will be conducted by Jet2, a British tour operator with the third-highest number of connections at Alicante-Elche Miguel Hernández Airport. The company has scheduled two business trips: on March 20th and April 2nd. During these excursions, its agents will have the opportunity to personally experience local establishments and experiences before recommending the destination to their clients. Jet2, a company that specialises in vacation packages and city breaks, continues to prioritise Alicante as one of its primary destinations.

Evolution Travel, an Italian tour operator, will conduct a “fam trip” from March 23rd to 26th to investigate the city’s tourist attractions and promote travel packages and experiences to the Italian market.

The tourist attractions of Alicante will be discovered by journalists from New York.

On March 23rd and 24th, Alicante will be visited by a group of tourism correspondents from New York. The Spanish Tourism Office in New York, in collaboration with the Alicante Costa Blanca Provincial Council and the Regional Ministry of Tourism, is currently organising an excursion to capitalise on the increasing interest in the city among the American market.

The journalists will have the opportunity to visit a variety of iconic locations, including the Old Town, Santa Cruz, San Nicolás Cathedral, the Esplanade, and the seafront, during their visit. Additionally, they will be provided with comprehensive information regarding Alicante, the Spanish Capital of Gastronomy, and will have the opportunity to participate in a culinary workshop to acquire the skills necessary to prepare rice dishes. They will also be treated to a gastronomic tour of the Central Market.

Alicante is also a focus of MICE tourism.

A delegation of ten MICE tourism specialists from various regions of the United Kingdom will arrive in Alicante on March 28th in conjunction with the Spanish Tourist Board in London. Their objective is to acquire knowledge regarding the city’s potential for organising incentive excursions, conferences, and events. They will have the opportunity to visit Santa Bárbara Castle, one of the most alluring locations for this type of tourism, as well as the city’s most iconic monuments.

On Czech television, the cuisine of Alicante is in the spotlight.

Czech television will also transmit Alicante’s international promotion. Between April 4th and 6th, the culinary program “Foodies Viajando” will air a special on the city’s gastronomy, with filming taking place in various locations across the country. Ondrej Ruml, a Czech actor, will serve as a special visitor on the program. He will disclose the culinary traditions and flavours of Alicante.

A significant contribution to the promotion of tourism in Alicante

These visits serve to bolster Alicante’s international market image and solidify its status as an appealing destination for travellers from a diverse range of demographics. Due to the collaboration between the public and private sectors, the city has maintained its status as a premier destination in a variety of sectors, including leisure tourism, gastronomy, and MICE..