The Cetelem Observatory has published the Europe Automotive Study 2025, which analyses the relationship between young people and mobility and the automobile in 10 European countries (Germany, Belgium, Spain, France, Italy, Norway, the Netherlands, Poland, the United Kingdom and Portugal), as well as in China, the United States, Japan and Turkey.
Contrary to what one might initially think, young people are not disconnected from the car, but quite the opposite. As soon as they are legally allowed to do so, they are eager to get behind the wheel. Thus, a driving licence becomes an early necessity. In Spain, 38% of drivers obtained their driving licence at the age of 18, two points higher than the European average. Another 27% obtained it between the ages of 19 and 20, the same percentage as the European average; and 23% between the ages of 21 and 25, compared to 20% in Europe. Only 12% say they obtained their driving licence at the age of over 25.
Buying the first car
Half of young Europeans under 20 years of age living in cities with fewer than 20,000 inhabitants already own a vehicle.
However, financial constraints for young people when it comes to buying a vehicle remain strong. 6 out of 10 Europeans aged between 18 and 29 consider the price of a car to be too expensive. For this reason, 59% of Europeans under 30 buy their first used car, compared to 41% who buy a new one. In the case of Spain, it stands out above the European average in buying a new car as a first vehicle, with 56% of the mentions.
The average price in Europe for buying a first car is €13,985. Spain is above the average with an average cost of €15,625.
As for motorisation, petrol cars are the preferred choice for young Europeans, followed by electric and diesel cars.
The image of the car improves
According to the study, 7 out of 10 young Europeans say they enjoy driving. In addition, 1 in 2 people under 30 believe that their image of cars has improved over the last five years. Only 14% say it has deteriorated. It also highlights that this improvement in the image of cars is greater in cities than in rural areas, due to the growing importance of electric and hybrid cars in urban environments.
Young people are committed to mobility
For 6 out of 10 European drivers under 30, living their whole life without a car is unimaginable. French and Americans are the most reluctant to the idea of ​​living without a car, while Turks, Poles and Chinese are more receptive.
However, the car is not everything, young people are considering different ways of getting around. Thus, we see that the use of the bicycle as a means of transport has gained ground for 7 out of 10 young people. The Netherlands and Poland are the countries that are most receptive to travelling by bicycle, while Portugal, the United States and the United Kingdom are the most reluctant.
Among the alternative means of transport used by young people, car sharing comes in second place, with 50% of young people stating that they use it.
Among young people who have at least one vehicle in their home, 57% say they also travel on foot on a daily basis, followed by 52% who use public transport.
In addition, 8 out of 10 young people also say that a car is essential for their daily life.
Safety, freedom and practicality are the three qualities of the car that young people most value.
Purchasing criteria
Rationality prevails when it comes to purchasing criteria. 45% of drivers under 30 consider price as the main factor when buying a car. However, this criterion is less important for them compared to older drivers, with a difference of almost 10 points. Both generations point to safety as the second most important purchasing criterion.
In addition, 9 out of 10 young drivers consider the information provided by brands important before making a decision.
The environmental image of the car
Almost half of young people consider cars to be the main cause of climate change. Cars are also cited as the main source of pollution in cities, especially among young people, with 64% of mentions.
It is also worth noting that 52% of drivers under 30 consider that the environmental measures imposed on cars and their use are sufficient, compared to 24% who consider them insufficient. 13%, on the other hand, believe that they are excessive.
The electric car, synonymous with progress
84% of young people say that technological advances will improve the environmental impact of cars. This is a point of view shared by all generations. In addition, 1 in 2 young people see electric cars as a more environmentally friendly means of transport, compared to 1 in 4 of those over 50 years of age.
In this sense, young people are enthusiastic about the future of the electric car, with 47% believing that it will be more relevant in the coming years. This contrasts with the opinion of those over 50, who are more cautious about this, with only 30% believing that it will be more relevant. 60% of young people also believe that the electric car will replace combustion cars in the future.
Methodology
The economic and marketing analyses as well as forecasts were carried out in collaboration with the research and consulting company C-Ways.
Fieldwork for the quantitative consumer surveys was conducted by Harris Interactive from June 25 to July 9, 2024 in 14 countries: Belgium, China, Germany, France, Italy, Japan, the Netherlands, Norway, Poland, Portugal, Spain, Turkey, the United Kingdom, and the United States.
A total of 16,000 online surveys (CAWI method, 3,000 in France and 1,000 in each of the other countries) were conducted with the general population aged between 18 and 65, with nationally representative samples in each country. The representativeness of the sample is guaranteed by the quota method (sex, age).
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