Along with its bustling seaside towns like Benidorm and Alicante, the Costa Blanca is renowned for its golden beaches and colourful fiestas. Beyond the well-travelled route, though, is a world of lesser-known yet equally stunning and quaint villages, secluded coves, and cultural gems that are just waiting to be found. Here are some undiscovered Costa Blanca gems you shouldn’t miss if you want to get away from the crowds and see the area more authentically.
I’ll start by discussing the vibrant old town of Villajoyosa, which is sometimes overlooked in favour of the neighbouring Benidorm. The charming seaside town of Villajoyosa is well-known for its rainbow-coloured homes that line the shore. It is renowned for having a long history of producing chocolate. You simply must visit the Valour chocolate museum while in Villajoyosa.

Let’s move on to discuss the Cala Grandadella in Javea. This tiny cove, which is nestled between pine-covered cliffs, has pristine waters that are ideal for kayaking and snorkelling. One of the most picturesque locations on the coast, it’s a local favourite. However, because space is limited, make sure to arrive early.
Second, the Guadalest Valley is worth mentioning. Guadalest, a hidden inland gem less than an hour from the coast, is a mountaintop village with dramatic views, a historic castle, and quirky little museums that make you feel as though you’re travelling back in time.

Are you familiar with Cala Ambolo? This is a secret cove in Javea that is hidden close to Cabo de la Nao. Cala Ambolo is a secret beach that welcomes nudists and is well-known for its gorgeous turquoise water and tranquil atmosphere. It is reachable by a steep path and is encircled by cliffs. It’s undoubtedly a little piece of unspoiled paradise, perfect for people who wish to avoid the crowds.
Of course, the lovely old town of Altea must also be mentioned. Although most people are aware of Altea, and it’s not a secret, visitors who only visit the beachside frequently ignore or miss the town’s old district. Stop and admire the art galleries and artisan shops as you make your way up the winding cobblestone streets to the blue-domed church. It is truly enchanting to watch the sunset from the Mirador, which makes it seem more like you are on a Greek island than the Spanish mainland.
Have you visited Fonts de l’Algar before? The Algar waterfalls, which are only 15 km from Benidorm, make you feel as though you’ve entered a completely different universe. Particularly in the summer, these natural pools and a series of tumbling falls are ideal for a cool swim. Bring water shoes, stay on the trails, and don’t forget to take pictures. This is a very beautiful place that, despite its beauty, receives surprisingly few visitors.

In relation to Benidorm, have you ever considered going to Polop de la Marina? Often overlooked on travel routes, this traditional village is close to Guadalest. It is charming; the village fountains are also believed to bring good fortune, and the hillside cemetery with its expansive views is one of a kind. Without the bustle of tourists, this is also a great place for a leisurely coffee or even a traditional Spanish meal del dia.
Lastly, a piece about hidden treasures wouldn’t be complete without mentioning Tabarca Island, which is a great place to spend a tranquil day trip. Situated just off the coast of Santa Pola, it is the smallest inhabited island in Spain. Once a haven for pirates, this area is now a protected marine reserve with quiet beaches, slender alleyways, and crystal-clear waters. Take a small ferry and stop at one of the family-run tavernas by the water for a seafood lunch.
These hidden gems offer something genuinely magical, whether you’re a visitor hoping to discover the Costa Blanca’s more sedate side or a local looking to venture outside of the typical destinations. The area is full of hidden coves, quaint old towns, and peaceful mountain villages that are just waiting to be explored. Consider taking the less-traveled routes; you never know where you might discover a hidden gem of the Costa Blanca.
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