As the Costa Blanca basks in the blazing summer sun, a different kind of warmth spreads throughout the region: the vibrant, passionate spirit of its August festivals. These aren’t just more parties; they’re the beating heart of local communities, a kaleidoscope of centuries-old traditions, joyous celebrations, and an unrivalled glimpse into true Spanish culture. If you’re visiting the Costa Blanca in August, prepare to be swept up in the unforgettable energy of the Fiestas Mayores.
What are Fiestas Mayores?
Fiestas Mayores are the main annual festivals held in almost every town and village, usually honouring their patron saint or commemorating a significant historical event. While each town has its own distinct characteristics, the core essence is a collective expression of joy, tradition, and community spirit. They are occasions when locals, whether long-term residents or vacationers, come together to celebrate their shared identity, history, and future.

No matter which town you visit, you’ll find common threads weaving through these summer spectacles:
- Open-Air Dances: During the evenings, the town squares transform into lively dance floors. Live orchestras and DJs perform until the early hours, inviting everyone to dance, mingle, and enjoy the festive atmosphere.
- Spectacular parades: Expect dazzling processions of local social clubs and associations dressed in elaborate costumes. From the solemn beauty of religious processions to the dramatic grandeur of historical reenactments. These parades are both visually and auditorily stimulating.
- Fiestas in Spain are known for their spectacular fireworks displays. Grand fireworks displays frequently mark the end of celebrations, illuminating the Mediterranean night sky with breathtaking bursts of colour and sound.
- Children’s Activities: Fiestas are family celebrations. Look for funfairs, bouncy castles, games, and activities designed specifically to entertain children during the day.

While each town has its own distinct charm, here are a few August highlights to keep an eye out for, many of which are easily accessible from Quesada and the surrounding areas:
- Guardamar del Segura is typically celebrated between August 14th and August 21st. Guardamar fiestas are known for their unique “Guarda-Mar” procession, a breathtaking spectacle in which locals form a living wave in devotion to their patroness. Their Moorish and Christian parades are also particularly impressive.
- While not a traditional “fiesta” in the same sense, Elche, a short drive from Quesada, hosts the “Mystery Play of Elche” between August 14th and 15th. This mediaeval liturgical drama, designated a UNESCO masterpiece of the Oral and Intangible Heritage of Humanity, is a deeply moving and one-of-a-kind cultural experience that should not be missed.
- Benidorm’s main fiesta is held in November, but in August, various neighbourhood festivals and events keep the vibrant resort alive with music and smaller celebrations.
- Throughout August, Calpe hosts local neighbourhood fiestas, which often include lively street parties and family events.
- Javea/Xabia: Although their main fiestas take place in late August/early September, the town frequently hosts smaller cultural events and verbenas throughout the month.
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