Quesada, Spain – Spain’s retail sector is currently experiencing strong growth, and nowhere is this more evident than on the Costa Blanca. The region’s retail landscape is rapidly changing, thanks to a favourable economic climate, increased tourism, and a renewed emphasis on strategic expansion. As of mid-2025, the market is showing strong signs of recovery and evolution, providing a compelling story for both domestic and international investors.
The numbers tell a compelling story: in the first half of 2025, retail sales in Spain showed impressive year-on-year growth, with the General Retail Trade Index rising significantly. This upward trend is being driven by a combination of sustained private consumption and a record-breaking influx of international tourists visiting the country’s major cities and coastal hubs, including the Costa Blanca. The province of Alicante, located on the Costa Blanca, has reaped significant benefits from the tourism boom, with the airport setting a new passenger record.
Retail investment is also on the rise, with a large number of transactions, particularly in shopping malls and retail parks. This is a clear indication of investor confidence in the sector’s long-term viability. Shopping centres, in particular, are experiencing an increase in sales and footfall, particularly in the leisure and catering sectors. This reflects the larger trend of retail spaces evolving from mere shopping destinations to full-fledged lifestyle and entertainment venues.
This growth is not limited to traditional retailing. The market is experiencing rapid growth from a variety of businesses, particularly in the discount supermarket sector. German behemoths like Aldi and Lidl are actively expanding their footprint in Spain, with plans to open dozens of new stores by the end of the year. This expansion, with a strong focus on regions such as the Valencian Community, demonstrates the ongoing consumer demand for value and convenience in their daily shopping.
Furthermore, international brands have a strong commitment to the Spanish market. New store openings, particularly in prime urban areas, demonstrate Spain’s appeal as a top destination for global retailers. This is further supported by government initiatives and a strong domestic economy.
Personalisation and technology are also driving this transformation. With the majority of Spanish consumers preferring tailored experiences, using data and AI to generate personalised recommendations and offers is becoming an important competitive advantage.
To summarise, Spain’s retail market in 2025 is not just recovering; it is thriving. The combination of strong macroeconomic fundamentals, a tourism boom, and a strategic embrace of modern retail trends is laying the groundwork for continued growth and innovation throughout the country, with the Costa Blanca at the centre of this new chapter.
Author: Melissa Williams
Hi, I’m Melissa, a creative writer and ESL teacher with a passion for storytelling. I started writing fiction when I was young, and I eventually discovered that I loved performing, working all over the Costa Blanca as a semi-professional singer. I now write articles that I hope will inspire and engage readers by using my creativity. Whether I'm sharing personal insights or delving into local culture, I try to produce content that is relatable and meaningful. working as a creator of events and features.
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