The Ministry of Innovation, Industry, Trade, and Tourism, along with the City Council of Alicante and the Alicante Film Office, have agreed to work together to support the local film industry. They will support efforts to make film studios and the city of Alicante known as a place for shooting, while also sharing the cultural, scenic, and artistic qualities of the city and the surrounding area.
The agreement was signed this Thursday at the Fitur Screen 2025 Fair. The event was joined by Marián Cano, the Minister of Innovation, Industry, Trade, and Tourism, and Luis Barcala, the Mayor of Alicante. Both agreed to highlight the growing importance of travellers who are fans of the audiovisual world and who become viewers in search of the places they saw on screen.
They have noticed that this kind of tourism, focused on spots featured in movies and shows—especially those made by streaming platforms—attracts millions of people who want to visit the places they see on screen for their vacations.
“The minister said that tourists can visit Alicante and other areas in the Valencian Community because of the films made in its many interesting cultural and natural locations, especially with the new opportunities at the Ciutat de la Llum studios.”
Marián Cano explained that the Ciutat de la Llum studios, set up by the Generalitat, aim to build a strong film industry that stands out both in Spain and worldwide. This effort is meant to boost local businesses and services in the Valencian Community and improve its reputation internationally.
Alicante’s mayor, Luis Barcala, said that “film tourism is important and a key part of our tourism plan. Alicante has everything needed to attract major national and international film productions that greatly benefit the city. We also want to attract tourists who love films and TV shows and are interested in visiting filming locations.”
“The mayor said we are successfully attracting production companies to work with the City of Light and promote Alicante as an ideal place for filming stories that will reach millions of viewers.”
Because of this and shared interests, the new collaboration plan expects Ciutat de la Llum and the Alicante Film Office to work together in their areas to encourage filming and other audiovisual projects in the city of Alicante and in film studios.
They promise to help production companies by sharing information about places, services, and facilities in Alicante that are suitable for filming. They will also assist with visits to check out these sites in Alicante.
They also agree to set up a platform for sharing information and communication between the two groups. This will allow them to share world data each year about film productions and other information to evaluate the economic impact of filming in Alicante.
This protocol also provides that the Alicante City Council, through its unit specialised in meetings tourism (MICE), Alicante Convention Bureau, makes all its promotional tools available to the City of Light to publicise the spaces and facilities that allow this type of tourism to be attracted to the studies.
The two parties will create training programs for the audiovisual business to develop a group of skilled professionals. This will help production companies in the Valencian Community find qualified people for their projects.
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