Benidorm is leading the way in smart tourism in Europe

Benidorm is changing tourism in Europe by focussing on new ideas, being environmentally friendly, and showcasing their culture.

Benidorm has been named a leader in sustainable tourism by the European Commission for their creative methods that focus on being environmentally friendly, accessible to all, and enhancing local culture. Benidorm has been recognised as the European Green Pioneer of Smart Tourism

The Role of Data Intelligence in Changing Tourism

These acknowledgements are backed by data analysis tools from The Data Appeal Company and Mabrian, which are part of the Almawave Group. Their advanced tools have been crucial in studying tourism trends, visitor feelings, and sustainability measures, helping these places succeed in smart tourism projects.

Benidorm: A Example of Sustainable Tourism All Year Round

Benidorm started as a small fishing town and has changed into a well-known tourist spot thanks to smart city planning and eco-friendly tourism efforts. In 2015, the city was recognised as the world’s first Certified Smart Tourism Destination according to UN Standard 178501. Using Mabrian’s trip data, Benidorm has reached impressive goals:

Benidorm’s Climate Change Strategic Plan (PACC), started in 2021, aims to promote green energy, save water, and improve waste management. The city is 40% done with its plan and is a good example of climate resilience in the EU’s SCORE program for coastal areas.

Benidorm’s Climate Perception Index has improved to 90.2, which is a 7% increase over the past five years. This method helps set travellers’ hopes to match the real weather, making their visit more enjoyable.

Connecting Sustainability and Great Tourism

Benidorm has shown how smart policies and data use can transform tourism. Benidorm leads the way for others by including sustainability, accessibility, and cultural heritage in their tourism plans.

Benidorm aims to attract visitors all year with various activities and strong climate plans, focus on culture growth and dedication to being eco-friendly. It shows how innovation can change the way we move around the world.