Zenia Boulevard Celebrates a Valentine’s Day for Everyone

The 10th of February 2025 in Orihuela Costa. Zenia Boulevard Shopping Centre is owned by Ceetrus and CBRE Investment Management and managed by Nhood. As part of its commitment to diversity and inclusion, it is running a special Valentine’s Day promotion with the slogan “Valentine’s Day is all colours.” The shopping centre is celebrating all kinds of love this year, making it clear that Zenia Boulevard is a place where everyone is welcome and no one is turned away.
“We want everyone who comes here to feel like this is their space, no matter who they are or how they identify.” For Cristina Ros, head of Zenia Boulevard, this is a celebration of love without labels because love doesn’t have a single colour or shape. It’s lived in a thousand different ways. Agustina Rodríguez, Councillor for Social Welfare at the Orihuela Town Hall, thinks it’s very important that LGBT rights are respected at all levels, including in the business world and in a place as important as “Zenia Boulevard.” She also thinks it should be made clear that “Zenia Boulevard” is a free, welcoming, and discrimination-free space for business. In fact, the Town Hall wants this to be the case throughout the whole municipality, which is why the motto of all the events they put on is “Orihuela includes.”
A program with a message and a look of its own
Zenia Boulevard worked with Rocío, who was one of the campaign’s faces. This helped spread the message of community and friendship. Customers and guests are welcome to join this one-of-a-kind celebration at the shopping centre through a variety of activities and surprises. Things to do to celebrate love
Zenia Boulevard has planned a number of fun things to do this Valentine’s Day so that your date will never forget it:
If a customer brings in a receipt for a purchase of more than €30 between February 3rd and 15th, they can enter to win amazing gifts, such as store details and hotel nights with spas.
 LOVE CODE (February 8–15): This is a live game where people can win special experiences by scanning heart-shaped QR codes in the center’s shopfronts.
 KISS BOX (February 8–15): A unique photo booth where people can show their love and enter to win prizes by posting their pictures on Instagram.

The Zenia Boulevard
When it opened in 2012, Zenia Boulevard was the biggest shopping centre in the province of Alicante. In 2024, more than 15 million people went there. It has more than 160 business buildings and is located in Orihuela Costa, which is in a good spot near Orihuela.
Some of the areas that were renovated included the sidewalks, rest areas, green areas, eating areas, and play areas for kids. The renovations were finished in 2024 and cost 18 million euros.