Ale-Hop is getting ready to expand internationally

While Ale-Hop is based in Dénia, its main office is now in the province of Valencia. The company is looking at many countries with the goal of settling down with its famous cow in the near future by opening new stores and starting new businesses in the countries where it came from, using the group’s current structure to its advantage. In 2024, the Clave Dénia company was accepted as a member of the Forum of Renowned Spanish Brands (FMRE) as a brand with high international potential. This “solidified its commitment to excellence and strengthened the image of Spain in the international market.” Ale-Hop is getting ready to reach new goals and horizons in the international arena. It is continuing to strengthen its place in the national market and is also starting to sell its products in international markets like Portugal, Croatia, and Italy.

The business group’s sales rose by 31% to 224 million in 2023, the most recent available financial year, and it had more than 300 places of sale, bringing them back to levels seen before the pandemic. Besides that, the business made a net profit of 41 million euros. That being said, the group’s tax payment, which was 61 million euros in 2023, also stands out. In the same year, the first Mondo Vesta store opened. It was 1,600 square meters and sold “furniture, decoration items, gifts, household goods, home goods, as well as perfumery and cosmetics items.” This was made possible by the creation of a new company through a holding company.

The goal for them was to keep opening more stores all the way through 2024. They brought their famous cow to Italy “in search of new pastures” with an Italian company in the group. This helped other projects outside of Italy. The Italian store had a good first year, but they were “satisfied with the turnover, although we need to continue learning and improving in different fields.”

Any way you look at it, not having to depend on banks gives them the freedom to grow and make investments without having to borrow money. The group also planned to put more money into solar energy in 2024 through the Grimalt Obras y Servicios company. They also planned to open 25 to 30 new stores, which would be run by one of the group’s companies based on where they were located.

Getting bigger in the province of Valencia

A lack of land for supplies caused the Grimalt family to move from Dénia to Bellreguard. Since then, the family has been growing in the province of Valencia. Indeed, they have already talked about the “Activa Safor” project, which will give the Ale-Hop group a place to store goods, work, and do study for their business. A deal was made between Grimalt Patrimonial (Ale-Hop) and the town councils of Gandia and Bellreguard in Valencia to study, run, and grow this long-term strategic investment project. So, it would include setting up and advertising a transportation platform, offices, and an R&D&I centre for Grimalt Patrimonial’s business activities at the point where the municipalities of Gandia and Bellreguard meet.

The Ale-hop company is building a strong, smart and long-lasting base to become a consolidated international giant. Its fourth storage centre, which is in the El Brosquil industrial estate in Oliva, fits into this picture. It adds the ones that are already there in Bellreguard, Ondara, and Pedreguer. It can be reached from the N-332, the Pego road, and the AP-7 link. All of them, mostly in La Safor and Marina Alta. The company finished building the warehouse last year. It covers 17,800 square meters, has 13 loading and unloading docks, and can hold 31,000 boxes. The warehouse is on a 30,000-square-meter plot of land.