PLAY airline expands with flights to Alicante and Madrid

Play, the low-cost airline of Iceland, wants to add more flights between Spain and Iceland in 2025 to meet high demand, especially around Easter and during the summer.

During Easter, the company will start flying every day from Alicante to Reykjavik, a time when a lot more people are likely to be travelling. From the end of May to the end of July, it will fly five times a week during the summer. Other times of the year, it will fly three to four times a week between Alicante and the city of Iceland. In Madrid, on the other hand, there will be more flights. From the beginning of August to the middle of September, there will be three times as many flights as there are now. During the rest of the year, there will only be two flights a week.

“This improved connection with Spain is part of PLAY’s plan to grow, which is to strengthen its presence in the places where it has seen the most growth over the last three years.” With these new frequencies, PLAY shows its dedication to the Spanish market and makes it even easier for tourists to get to Iceland, which is becoming more and more popular among nature and adventure visitors. Also, the Mediterranean way of life is very appealing to Icelanders who want to go on vacation somewhere sunny, so this rise in frequencies with Spain will help us get a bigger share of the local market, says Einar Örn Ólafsson, CEO of PLAY.

Reykjavik can now be reached by PLAY from Barcelona, Madrid, Gran Canaria, Tenerife, Fuerteventura, Alicante, Malaga, and Palma de Mallorca in Spain. In preparation for the summer, it will have a bigger presence in the country when the Valencia-Reykjavik route opens in May.

At the end of 2017, PLAY said it would be changing its business plan to focus on the most profitable markets, which are those in southern Europe. These markets have been very popular since the company began doing business there in 2021. To keep growing in the European airline industry, the company continues to focus on providing affordable and flexible travel choices, changing to meet the needs of the market, and making the most of its route network.