On Wednesday, March 5th, the Danish Normal, one of the most well-known retail chains in Europe, will open a new store in the L’Aljub shopping centre in the city of Elche, Alicante.
With a presence in Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal, Spain, and soon Italy, where they will open their first two stores in Rome this March, this will be the thirty-first store in Spain, bringing the total to over 900 locations around Europe.
Three hundred gift bags will be distributed to the first customers to arrive at the new Normal store’s grand opening in Elche. Additionally, there will be an opportunity to play a lucky roulette game with rewards for every player, including a chance to win a 500 euro goods pallet.
Every week, 100 new goods are released.
Almir Terzic, Country Manager for Spain, stated, “We are excited to open our first store in Elche.” He also added, “At Normal, we make sure to provide our customers a great experience and we seek to inspire them with more than 100 new products every week.”
Retail sales of products at stores that carry a wide variety of products are one of the retail chain’s distinguishing features.
Thus, in addition to more “exotic” products like Pure&Care, Ivy Aïa, or The Hair Project, which are sold only in this chain, they also sell well-known brands like L’Oréal, Gillette, or Kinder.
The entire product line consists of almost 4,000 items in categories like beauty, skin and hair care, stationery, household goods, snacks, drinks and a variety of other everyday necessities used by most people. They clarify that all of this is always offered at “fixed” low pricing without any special discounts.
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