In Benidorm hotels, British tourists surpass national tourists

The rise in hotel occupancy in Benidorm during the second half of February, which accounted for 42% of arrivals and was three points higher than in the first part of the month, was once again mostly due to British tourists. The Costa Blanca’s tourist capital, Hosbec, finished this time with hotels at 76.8%, higher than the monthly average of 75.5%, according to data.

With these numbers, the Brits have surpassed the national tourists, whose share of visitors decreased from 43.8% to 40.2% in the second half of the month. Similarly, the Dutch accounted for 5.2% of all visits, with Belgians coming in second at 5% and Irish at 2.2%.

With 76% of reservations confirmed for the first half of the month, one point more than during the same period in 2024, the March predictions support the upward trend. Hoteliers are able to keep positive expectations for the season because of this steadiness.

Due to the celebration of CEVISAMA and the rise in economic activity in the ceramics industry, Castellón had the highest average hotel occupancy rate in the Valencian Community, at about 85%. The employers’ group claims that “tourism and professional events combined to favour these positive results.”

While reservations for the first half of March were comparable to last year, Valencia saw a decline in occupancy, particularly in 4-star hotels. With 74.2% occupancy in the second half of February and a monthly balance of 72.8%, the Costa Blanca—aside from Benidorm—also had a minor decline, falling 3.3 points short of 2024.