Costa Blanca
Tour operators and journalists to explore the attractions of Alicante

Alicante is anticipating six visits from tour operators and correspondents who specialise in MICE (meetings, incentives, conferences, and events) tourism, as well as vacation and gastronomic tourism. The Alicante City & Beach Tourist Board will provide support for these promotional activities, which are referred to as “fam trips” and “press trips,” from March 20th to April 6th.
International tour operators are placing their bets on Alicante.
The initial of these excursions will be conducted by Jet2, a British tour operator with the third-highest number of connections at Alicante-Elche Miguel Hernández Airport. The company has scheduled two business trips: on March 20th and April 2nd. During these excursions, its agents will have the opportunity to personally experience local establishments and experiences before recommending the destination to their clients. Jet2, a company that specialises in vacation packages and city breaks, continues to prioritise Alicante as one of its primary destinations.
Evolution Travel, an Italian tour operator, will conduct a “fam trip” from March 23rd to 26th to investigate the city’s tourist attractions and promote travel packages and experiences to the Italian market.
The tourist attractions of Alicante will be discovered by journalists from New York.
On March 23rd and 24th, Alicante will be visited by a group of tourism correspondents from New York. The Spanish Tourism Office in New York, in collaboration with the Alicante Costa Blanca Provincial Council and the Regional Ministry of Tourism, is currently organising an excursion to capitalise on the increasing interest in the city among the American market.
The journalists will have the opportunity to visit a variety of iconic locations, including the Old Town, Santa Cruz, San Nicolás Cathedral, the Esplanade, and the seafront, during their visit. Additionally, they will be provided with comprehensive information regarding Alicante, the Spanish Capital of Gastronomy, and will have the opportunity to participate in a culinary workshop to acquire the skills necessary to prepare rice dishes. They will also be treated to a gastronomic tour of the Central Market.
Alicante is also a focus of MICE tourism.
A delegation of ten MICE tourism specialists from various regions of the United Kingdom will arrive in Alicante on March 28th in conjunction with the Spanish Tourist Board in London. Their objective is to acquire knowledge regarding the city’s potential for organising incentive excursions, conferences, and events. They will have the opportunity to visit Santa Bárbara Castle, one of the most alluring locations for this type of tourism, as well as the city’s most iconic monuments.
On Czech television, the cuisine of Alicante is in the spotlight.
Czech television will also transmit Alicante’s international promotion. Between April 4th and 6th, the culinary program “Foodies Viajando” will air a special on the city’s gastronomy, with filming taking place in various locations across the country. Ondrej Ruml, a Czech actor, will serve as a special visitor on the program. He will disclose the culinary traditions and flavours of Alicante.
A significant contribution to the promotion of tourism in Alicante
These visits serve to bolster Alicante’s international market image and solidify its status as an appealing destination for travellers from a diverse range of demographics. Due to the collaboration between the public and private sectors, the city has maintained its status as a premier destination in a variety of sectors, including leisure tourism, gastronomy, and MICE..
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Costa Blanca
Consum announces the opening of new stores in Aldaia, Alaquà s, Sueca, Xà tiva, Massanassa and Torrevieja

Consum expands its operations in the Valencian Community and announces the opening of additional stores in six towns throughout Valencia. The Valencian cooperative’s comprehensive network of supermarkets in the region is further enhanced by these new openings.
New Consum stores are scheduled to open in Valencia in 2025
The following are the new stores that Consum will establish in the towns of Valencia:
Alaquà s
Aldaia
Massanassa
Sueca
XÃ tiva
Torrevieja (Alicante)
Three of the stores that were acquired from Kuups last year have enabled the establishment of some of these new supermarkets. These have already been assigned an estimated opening date:
Massanassa (C/ Medi Ambient), which is scheduled to commence operations at the conclusion of May.
Alaquàs (Av. Blasco Ibáñez) and Aldaia (Av. Miguel Hernández) will launch under the Consum brand in the middle of the year.
Consum intends to maintain its pace of establishing 53 new supermarkets in 2025, including 18 of its own stores and 35 Charter stores, as well as to execute 31 renovations and expansions.
In 2024, Consum achieved revenues of €4,707.03 million, a 7.3% increase, and profits of €108.7 million, a 7.5% increase from the previous year. These figures substantiate the business model advocated by the Valencian cooperative, which is founded on price competitiveness, a diverse selection of leading brands without sacrificing the quality of its own brand, and a steadfast dedication to ensuring customer savings through discounts and gift vouchers. More than €62.2 million has been allocated to this initiative.
Antonio RodrÃguez Lázaro, the CEO of Consum, stated that “these results are indicative of the dedication of our entire team, the confidence of our customers, and our capacity to adjust to change while maintaining our commitment to sustainability and innovation.”
It maintained its sixth position in the national classification of distribution companies by surface area throughout the year, increasing its market share by 0.1% to 4.7% of the national market. Nielsen reports that its market share by sales in its area of influence is 13.45%.
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Costa Blanca
The El Raso, Guardamar celebrates with a Tapas Route and concerts between May 15th and 17th

The programme for the third edition of the Guardamar del Segura City Council’s festivities has been unveiled in collaboration with the residents’ association of the El Raso Urbanisation, an area that is home to a significant number of international residents.
Between May 15th and 17th, the El Raso Urbanisation will commemorate its festivities with a Tapas Route and concerts. The festivities will take place on Thursday, May 15th and Friday, May 16th, and will feature an International Tapas Route featuring twelve establishments, which is two more than the previous year. MarÃa Venerdi, the Councillor for Festivals, has announced that participants will be able to experience tapas and a drink for 3.50 euros. Additionally, participants will have the opportunity to participate in a drawing for a variety of rewards and vote for their preferred tapa on the “Tapaporte.” Last year’s edition saw the sale of over 7,000 tapas, as emphasised by the local organisers.
José Luis Sáez, the mayor of Guardamar, has emphasised the significance of “neighbourhoods becoming increasingly integrated into the dynamics of the municipality,” and he has noted that this event has “consolidated itself and become a great gastronomic celebration for the municipality.”
The city council will also offer a transport service that will travel to all participating venues in order to simplify the process of travelling.
Auditorio del Campo will host a grand celebration on Saturday, May 17th, commencing at 6 p.m. The event will feature a variety of musical groups, including the Costa Blanca Singers, who will serve as the opening act.
The charitable nature of these festivities has been emphasised by the Guardamar councillor for Festivals. The El Raso festival committee has sold T-shirts for the Tapas Route at a price of 10 euros. The proceeds of these sales, in addition to those from the bar service on the 17th, will be donated entirely to charitable causes, including the ‘El Milagro de Ver’ Foundation, which is dedicated to enhancing eye health in developing countries, and to those impacted by DANA in Valencia.
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Costa Blanca
Elche joins the national protests for Palestine on May 10th

Tomorrow, Saturday May 10th, the Elche Palestine Solidarity Committee has scheduled a demonstration in accordance with the national mobilisations under the slogan “Move for Palestine.” The march will commence at 7:00 p.m., and the rally will be held at the Chimeneas de L’Algeps in Elche at 6:30 p.m.
The initiative aims to denounce the situation in Gaza and Palestine as a whole, and to encourage citizens to demonstrate their solidarity and demand genuine action to halt the violence. The Elche Palestine Solidarity Committee extends an invitation to all individuals, irrespective of their gender or age, to participate in this collective demonstration.
As part of a coordinated campaign to increase awareness of the situation in Palestine and demand an end to the violence and occupation, this mobilisation is one of a series of demonstrations that have been organised in various cities throughout Spain.
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