A chatbot that is assisted by artificial intelligence (AI) to enhance communication and access to resources and services for both residents and travellers, through a regular and harmonised open procedure is proposed by Benidorm Council. The council will advertise this project for tender as part of the initiatives outlined in the “Benidorm Vision 360” Sustainable Tourism Destination Plan. The project’s basic budget is €327,349.58, according to Mayor Toni Pérez.
The mayor of the tourist capital of the Valencian Community stated that the objective of the development of this chatbot is to “provide information and assistance efficiently and accessibly through a conversational virtual assistant, implementing advanced artificial intelligence technologies.”
As stated in the tender documents, this virtual assistant must “provide detailed and up-to-date tourist information on local attractions, events, and services; facilitate interaction with municipal services, ensuring accessibility and multilingualism; integrate with the City Council’s existing digital platforms to optimise the user experience; and ensure informational consistency.” Additionally, it must ensure that this solution is scalable, allowing for its future evolution and integration with other municipal tools.
The mayor emphasised the “improvement in information, experience, and user satisfaction” that this tool will provide to the City Council. A chatbot enables “real-time responses to queries about transport, accommodation, tourist attractions, cultural events, municipal procedures, and environmental information,” providing citizens and tourists with a dependable tool that can be accessed from any internet-connected device.
A variety of languages
It also enables the dissemination of information that is more inclusive, accessible, and multilingual, which is “essential for Benidorm due to the large influx and diversity of tourists it attracts.” Lastly, this tool will also facilitate the advancement of transparency and citizen engagement, as well as its integration with the DTI Platform and other municipal open data systems. This will enable the City Council to refine its tourism, cultural, and environmental strategies by generating metrics and indicators based on user interaction with the ‘chatbot’ and orienting them towards the genuine needs of the community and visitors.
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