KM Playa, a nightclub has ceased operations in order to accommodate the American chain Five Guys. The company is relocating to the city of skyscrapers, where it will be housed in a distinctive building located on Paseo de Levante, which is one of the busiest streets in the Valencian Community. They anticipate that the opening will be later this year, although the exact date is presently unknown.
Daniel Agromayor, the brand’s general manager for Spain and Portugal, informed Plaza that this will be one of the first free-standing buildings in the country. He also mentioned that they have established numerous stores on the ground floor of blocks or in shopping centres. The company will rent it, as they do not have a franchise option. Despite the presence of two upper floors, he clarifies that they will not be accessible to the public. The service area, as well as the terrace that overlooks Levante beach, will be situated on the ground floor. “It will be a very beautiful structure that is in harmony with its location,” he concluded.
At present, the dismantling of the legendary restaurant is evident in the restaurant, indicating that they are currently working on the interior. However, they will also be focussing on the façade in order to “beautify” it. It is situated away from the primary thoroughfares that have been the focal points of the most recent international company expansions, such as Calle Gambo or the Plaza de la Hispanidad region. Therefore, he clarifies that Five Guys typically seeks out unique locations for its restaurants: “We do not follow the crowd.” Agromayor guarantees that this is consistent with the organization’s real estate, product, and personnel strategies. “We desired to be situated on the beachfront,” and they have succeeded in doing so.
The hamburger chain that is widely recognised as a favourite of former US President Barack Obama asserts that its status as a free-standing structure will enable it to “do something unique.” The real estate consultancy Mascarat Properties (represented by Antonio Borrás) has successfully facilitated the location agreement in recent weeks. This new establishment will be the first in the city and the second in the province of Alicante, as it has maintained a presence in Alicante since 2021. Agromayor cautions that there is still a “hunger for Five Guys” in the province and the rest of the region, and they will not cease their efforts at that point. “We have only just begun,” he adds.
The initial phase of the recruitment process has commenced with the publication of job postings for management positions. They intend to open the remaining positions at a later date, when they are midway through the completion deadline. Nevertheless, they clarify that the City Council and the Employment Office will provide support for the local component of the talent search. Consequently, they anticipate that they will be able to employ between 40 and 50 individuals, contingent upon the fluctuations in the high and low seasons.
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