Guardamar del Segura’s tourist strategy remains sensible and sustainable. On May 14th, the Interdepartmental Technical Commission (CTI) reconvened at the Town Hall Plenary Hall. The discussion examined the evolution of tourism demand through 2024, with a focus on the performance of the British market, which is one of the municipality’s primary suppliers of tourists.
The Alicante-based tourist firm Sien Consulting, administering the Smart Office, presented the most pertinent data from the study during the session. One of the most beneficial elements is an increase in visitor arrivals during the low season, which is being driven by the advent of new foreign markets. This strategy promotes deseasonalisation of tourism, which benefits the local economy and broadens the profile of people who visit Guardamar outside of the summer months.
However, the research also identifies an urgent issue: the erosion in the importance of British tourism. José Luis Sáez, the mayor of Guardamar, stated that “it is a priority to further interpret the data to identify the reasons for the slowdown in the British market.”
Guardamar thus underlines its commitment to a smart tourism model that can anticipate changes in travel trends and make decisions based on real data. Institutional coordination and a coordinated approach will be critical in maintaining the municipality’s position as a top tourism destination year-round.
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