Benidorm continues to deliver positive results for British tourism, despite smear attempts by some British tabloids that appear to have no effect on modifying these tourists’ travel preferences. A summary of British social media conversations confirms this, with their rating at 84.3%, six points higher than in 2019, according to data collected by the Visit Benidorm Foundation until last August.
This index represents product satisfaction, or the appraisal of the destination after using it. The percentages also rise with a concern expressed by social media platforms such as Twitter and Instagram, which place this element at 76%. This component comprises the essence of the city’s character, including its beaches, climate, leisure activities, gastronomy, lodgings, and tourist attractions.
However, one of the most pressing concerns for English visitors is their perception of safety. It is a topic of great interest and dominates social media conversations, whether as a result of negative propaganda from sensationalist media or online publications attempting to capture attention with negative news and a product like Benidorm, whose entry alone provides many readings to the person posting it. This is 94.4%, up four points from previous year.
On the aforementioned networks, information on the weather is also exchanged. Anglo-Saxons come to enjoy leisure activities and are visitors that meet the profile of sun, beaches, and a nightlife in the hotel industry in the so-called “guiri” area. Ninety-five percent of the tourists talked about the weather, which is typical and varies little in percentage terms.
Visit Benidorm is developing its next campaign to showcase “deseasonalization, year-round good weather, beaches, active tourism, and gastronomy,” according to Visit Benidorm manager Leyre Bilbao.
Rising numbers
However, there is more objective data that validates the good results revealed thus far, as reported by the hotel organisation HOSBEC and based on information provided by the INE. By August 2025, Benidorm will have welcomed 1,600,000 hotel guests, and monthly trends are also progressively increasing, with 83,000 hotel guests in July 2024 and more than 97,000 in the same month this year.
In line with the British market, the rise has been swift in recent years, with around five million overnight stays in Benidorm hotels last year. However, the results this year are expected to be startling, as overnight stays have already reached 3,061,000, despite the fact that regulations were only implemented in July of last year.
All of this demonstrates that sensationalist news has no impact on the industry, and that hoteliers and tour operators have accepted these stories, which do not change the British mindset about visiting one of their favourite destinations, despite “the sharks,” the 500 euro fines for “electric scooters,” and “fake news” reproduced by the tabloids, but do nothing to intimidate loyal Anglo-Saxon tourists.
Author: Derek Appleton
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