Marriott arrives in Benidorm with the management of the Grand Luxor villas and hotel at Terra Mítica

The Santa-Maria Group facilitates the arrival of the Marriott International hotel chain in Benidorm. The hotel and residences were constructed within the Terra Mítica park, and the complex is now known as Four Points by Sheraton Costa Blanca. It does so with a business focus, while also considering the leisure sector. The Benidorm-based company announced this in a statement on Tuesday: “The Terra Mítica hotel is positioned as a benchmark for both leisure and business, offering a renewed offering and cutting-edge services aimed at the leisure and MICE segments.”

Following the October 2023 announcement of the management appointment of Aimbridge EMEA, a division of Aimbridge Hospitality, Marriott has been included in the hotel initiative. Novotel and Marriott were already part of Aimbridge Hospitality’s global portfolio.

The resort comprises a 300-room hotel and a 102-villa resort. “It preserves the familial atmosphere of the former Grand Luxor Hotel, which includes preferential access to the Terra Mítica and Mundomar parks,” the statement asserts. Additionally, “its extensive selection of indoor and outdoor event rooms and spaces makes it a top choice for corporate clients.”

The facilities have been renovated in accordance with the Marriott Group’s quality standards as a result of the integration of this international brand. It is important to mention that the hotel and the villas are among the most recent additions to the region. The hotel was established in 2016, while the villas were constructed during the pandemic recovery in 2021.

“The transformation of numerous spaces has resulted in the creation of warm, comfortable, and bright environments that are characterised by a Mediterranean-inspired aesthetic and abundant greenery.” The company emphasises the culinary offering as one of the enhancements that have been incorporated with the new brand. Four Points by Sheraton has introduced three new restaurant concepts that are influenced by Mediterranean cuisine:

• Sirocco, which is ideal for informal gatherings due to its spacious terrace and contemporary decor.

• Essenza, a restaurant that specialises in antipasti and offers a distinctive interpretation of the Four Points manner.

• Tramontana, a Mediterranean-inspired buffet that prioritises authenticity, quality, and variety.

“Grupo Santa-Maria, the proprietor of the hotel and villas, is broadening its scope with this substantial dedication to the esteemed Marriott International organisation,” they assert. “The complex has undergone a continuous evolution since its inception in 2016 under the Grand Luxor Hotel brand. Currently, it is embracing a new era with a focus on excellence, internationalisation, and the diversification of its tourism and business offerings as Four Points by Sheraton.”