Benidorm expects full accommodations to be packed this weekend due to Eurofans

Accommodations in Benidorm (Alicante) are expected to be nearly full, or “technically full,” this weekend due to the popularity of the Benidorm Fest, which has elevated the city to the status of a top-tier tourist destination for Europeans.

As a result, an increasing number of Eurovision fans are flocking to Benidorm to soak up the Eurovision vibe and watch the final on the large screens placed up throughout the town, as well as attend the many Euroclub events.

Israel Martínez, Director General of Tourism of the Generalitat (Catalan Government), revealed that there are “confirmed reservations for the weekend that exceed 85%,” but estimates that they will reach “100% in the city of Benidorm.”

Martínez, who travelled to Basel (Switzerland) with a delegation from the Benidorm Fest, highlighted the “deseasonalising effect” of both the music festival held in Benidorm between January and February, in the middle of the low season, and the Eurovision Song Contest itself, which many tourists choose to enjoy from Benidorm, transforming the Euroclub festivities into “a tourist phenomenon” and increasing hotel occupancy rates.

He also emphasised the “young” nature of the tourists who would visit Benidorm this weekend because of the Eurovision vibe it created in the city. In many cases, they are “new” tourists who were neither known nor devoted to the city but who, thanks to efforts like the Benidorm Fest or Eurovision broadcasts, discover the location and “get hooked,” he said. In reality, he emphasised that the Benidorm Festival and Eurovision are, in terms of visitor occupancy, “two phenomena that feed off each other and are closely linked” to the city.

The Benidorm Fest delegation has organised a gala for this afternoon at 8 p.m. in Basel to promote the Benidorm festival and attract a European audience for the next edition.

According to Benidorm’s Head of Major Events, Jesús Carrobles, the 300 available seats for the gala have been totally sold out. While many Eurofans in Basel have shown interest in attending, the venue is currently “full.”

This event, in addition to advertising the upcoming edition of the Benidorm Fest and tourism sites in the Valencian Community, will feature performances by previous editions’ performers, including Mawot, Kuve, and Kingdom.