L’Aljub Shopping Centre, managed by CBRE, is stepping up its commitment to innovation and customer experience with the inclusion of Sophia, an artificial intelligence-powered virtual assistant who is now ready to serve the public outside of normal reception area hours.
The Information Point displays a screen that triggers Sophia, which offers round-the-clock assistance. It’s also intended to provide speedy, personalised, and useful replies. This innovative technical tool allows visitors to obtain information in an intuitive, fluid, and accessible manner, including store directions, movie timings, and current deals.
“With Sophia, we reinforce our commitment to constantly improving customer service, incorporating cutting-edge technology without losing the warmth that characterises us,” said Lucía González, marketing director at L’Aljub Shopping Centre. According to her, “It’s not just about answering questions but about creating a more streamlined, accessible, and modern visitor experience.”
A new milestone in the centre’s digital evolution
The new personal assistant is part of L’Aljub’s digitalisation and innovation strategy, which aims to provide more efficient, inclusive services adapted to the needs of new consumer segments. Sophia can be regularly updated thanks to its interaction with a dynamic database, ensuring that it always provides correct and up-to-date information.
Furthermore, it has been created to supplement, not replace, our human resources and is particularly active during off-site or low-traffic hours, ensuring that our clients are never left waiting for a response.
Humanistic technology
Sophia’s inclusion marks a technological milestone as well as a natural evolution in how we see customer care in 21st-century retail environments. A solution that combines innovation, accessibility, and immediate response, even when personnel are not present.
Author: Derek Appleton
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